From making clothes during school holidays to building a global streetwear clothing brand, Rarefied. Sid Kumar joins us to talk about the journey of developing a brand, the obstacles they came across and the key learnings. DISCOUNT CODE: SHOWMEHOWTOO for 25% off!  Follow me on: https://www.instagram.com/showmehowtoo/ https://www.facebook.com/ShowMeHowToo You can find Rarefied clothing below: www.rarefiedclothing.com https://www.instagram.com/rarefied_/