This week’s episode of HCD’s MindSet includes a 3-time author, consultant, and speaker- Steve Yastrow. Steve literally “wrote the book” on Brand Harmony, helping companies understand and learn the importance of paying attention continuously to what customers are hearing. Chatting with Kathryn and Michelle about brand harmony, Steve provided a lot of his insight about how valuable it is to bet on your customers to make or break even the best of products. #customerexperience #CX #brandharmony #totalexperience #customerrelationship #marketing #branding #benchmarking #strategy #alignment

Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention.” Seth Godin wrote that Ditch the Pitch “gives salespeople the courage to be human.” Steve is the president of Yastrow & Company, where he and his team help their clients improve business results through more compelling customer experiences and stronger customer relationships.

Steve Yastrow’s Website: https://yastrow.com/

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