Linda Melone, a conversion copywriter, joins the show to break down what makes great content – and great copy – sing. She illustrates the difference between copy and content, breaks down her favorite frameworks for creating social content, and the psychological drivers of great copy. Oh, and there’s also a PRO tip about creating buttons that convert!

Connect with Linda Melone

• LinkedIn
• Website

In this episode, we cover:

• What’s copy vs. content? (1:29)
• How to start creating content (5:39)
• Frameworks for better content (8:42)
• Calls to action on social content (17:04)
• Common B2B mistakes in copy and content (20:57)
• Secrets of high-converting copy (25:16)
• Structuring pages against data (30:00)
• Favorite shortcuts of high-converting copy (35:30)
• Linda’s favorite tip for buttons (38:04)
• Permanent vs. contract copywriters (41:31)
• Key ingredients of great content (43:45)
• Linda’s Power Hour (45:28)

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

Visit our site b2bpowerhour.com to learn more about our upcoming live shows, community, and more.