Struggling to get the attention of your prospects? Chances are your mental model about what they need is incorrect. Kyle Williams, founder at Brickstack, joins Morgan to discuss how to develop insights into the market to refine your targeting, messaging, and reach. They unpack what a mental model is, why it’s important, how to build one, how to refine one, and how companies can take advantage of the information at their disposal to master their market. Kyle unpacks the many ways teams can develop insights into their customers and use them for their go-to-market.

Connect with Kyle Williams

• LinkedIn
• Website

In this episode, we cover:

• What are mental models? (1:15)
• The goals of creating a mental model (2:30)
• Creating a company mental model (5:00)
• Understanding your market’s drivers (7:55)
• How to do research to understand your market (12:15)
• Leveraging your team to build insights (18:55)
• Creating relevance, resonance, and reach (26:55)
• Refining your targeting (30:02)
• Turning insights into messaging (37:00)
• Kyle’s Power Hour (44:30)

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

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