Key Takeaways:

• A strategy is a general plan to achieve one or more long-term goals under conditions of uncertainty.

• Jesus and Paul both used strategies in their ministry (Matthew 10; Matthew 28:18-20; Acts 1:8; Acts 17)

• A strategy map can help communicate your strategy within your organization:

• People tend to remember visual representations of ideas better.

• A visual representation of your strategy can help you identify holes you need to fill to achieve your organization’s goals.

• People can see how they fit into the strategy and why what they do is important.

Resource Links:

Robert S. Kaplan and David P. Norton, Harvard Business Review, “Having Trouble with Your Strategy? Then Map It”

One-Page Balanced Strategic Plan Example for Government Not-for-Profit