Rob and I talked about how he leverages statistics and value selling to increase his SDR team's conversion rate - but not the type of value selling most of us are accustomed to. Topics: Quantity vs Quality Increasing your SDR team’s conversion rate Value selling Teaching value selling to SDRs MEDPIC Meeting cadences with the SDR team

Episode Resources: Rob's LinkedIn: https://www.linkedin.com/in/rob-byrne-4133b726/

Show Resources Matt's LinkedIn: https://www.linkedin.com/in/matt-becher/