The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.At last week’s Programmatic Pioneers, Hybrid Theory were honoured to participate in a debate on one of today's hottest topics in the industry: first-party data-driven advertising. The discussion focused on how marketers can use first-party data to strengthen customer connections, offer users greater control, and enable greater personalisation.