Most coaches make one of two mistakes with their social media analytics data- either they track every little detail and make major decisions based on tiny little blips in the data, or they never look at the data and they're ignorant as to what content is working to help their bottom line and what's just adding to the noise on social. In this episode, we look at what you should be tracking, what matters to your bottom line, why you should't wait until you're ready to automate to start tracking, and the process I use to track without overwhelm. Listen now! 

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