For many people around the world, salted egg yolks are a predominant flavor in their favorite snacks, found in everything from cakes to buns to custards. You may be in this group. Or, you might be scratching your head and asking, "Salted egg what?" If you're in the latter, fear not! We've invited Tochi founder Marc Seah into Snacktopia to give us the lowdown on this international snack craze. In fact, Tochi was created when the three founders went to Asia and found salted egg yolk everywhere. "We tasted the flavor in seafood dishes in restaurants to biscuits and crackers on grocery shelves. It seemed almost every delicious delectable was featuring this exquisite flavor...and we couldn’t get enough of it!" he said on the brand's website. Here, he talks about why this flavor is so unique, how Tochi is bringing it to the US through things you know like potato chips and popcorn. Like salted egg yolk itself, the interview is sweet, savory, and makes you want more, so dive in.