In this episode, we're going to analyze the 8 symptoms of a Zombie Brand and you'll be able to self-diagnose where you currently stand and if Brand Zombification is a looming or active threat that you need to address.

02:35 - Intro to the 8 Symptoms 02:55 - 1. Lifeless Existence 04:14 - 2. Lack of Strategy 05:49 - 3. Absence of Personality 06:39 - 4. Unconscious Engagement 08:34 - 5. Aimless Targeting 09:51 - 6. Repulsive Effect 10:48 - 7. Clumsy Execution 12:54 - 8. Decaying Relevance

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