In this episode, learn how Shanif Dhanani's SaaS tool Apteo uses (AI) Artificial Intelligence to personalize marketing campaigns and drive more sales. He also explained how Apteo juices performance for Klaviyo email marketing, and SMS text marketing through PostScript.

For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/

You can find Shanif Dhanani at Apteo here:
https://www.apteo.co
https://twitter.com/apteoai
https://linkedin.com/in/shanifdhanani

Timestamp:
0:00 Intro
1:53 Privacy Updates in IOS
3:20 Zero, First, & Third Party Cookie
5:40 Increasing Customer Retention
8:29 Content to Use in Marketing
10:41 Working with Artificial Intelligence
12:37 Working at Twitter
14:05 Developing a Tool to Help Businesses of all Sizes
16:32 How Apteo Works
18:18 Integrating Apteo with other Ecommerce Tools
18:43 How Apteo's AI Helps Ecommerce Brands