I interview Quinn Zeda from Conversion Crimes about increasing ecommerce conversion rates by doing user testing.

YouTube video of this episode here:

https://bit.ly/Ecommerce-Website-User-Testing 

For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/ 

You can find Quinn at Conversion Crimes here:
https://conversioncrimes.com/ 

Timestamps

0:00 Intro
0:22 Why Quinn Zeda started Conversion Crimes
1:00 A/B Testing vs Usability Testing in CRO
1:30 What is User Testing and How Does it Work?
2:00 When should I try User Testing?
3:20 How to write a good conversion user test
4:30 What user tests should ecommerce companies run?
5:54 How should I think about user test results?
6:40 Why User Testing is great when you don't have enough traffic for A/B testing
7:50 How to pair User Testing with A/B Testing for better results
9:10 Using VideoAsk from TypeForm to gather information in a more interesting way
11:20 How to learn UX from User Testing
12:15 Why web designers and developers should try User Testing
13:20 Why and How We Use Conversion Crimes for User Testing
15:40 How to find Quinn and Conversion Crimes