In this episode, we talk with Jeff Caplan from CraftOptics about how he replaced trade show marketing with a special customer "wizard" on his ecommerce website that he drives traffic to through SEO, Facebook Ads, Google Ads and Infusionsoft email sequences.

You can watch the YouTube video of this episode here:

https://bit.ly/CraftOptics-Replace-Trade-Shows

Check us out at Caravan Digital if you'd like help growing your ecommerce business.
https://www.caravandigital.com/

0:00 Intro to CraftOptics
0:34 History of the company & product
1:08 Their customers
2:02 Listening to the market & doing face-to-face research at trade shows
3:23 How they translated in-person to online
3:57 Full refunds as risk reversal
4:21 Creating custom products
4:50 Removing friction in the buying process
5:10 Reversing risk for higher Average Order Values (AOVs)
5:31 Breaking down a multi-step purchase process
5:50 The choice to have humans answer the phone and responding to messages
6:23 Tapping into existing demand with SEO
7:35 See the CraftOptics site: using social proof and people!
8:28 Creating packages for higher Average Order Values (AOVs)
9:00 How they use a product selector wizard to guide prospects to the right product
12:00 Segmenting your traffic into buy types
13:09 Who CraftOptics is for and how to find Jeff's brand online

https://craftoptics.com/
https://www.facebook.com/CraftOptics
https://www.youtube.com/CraftOptics
https://twitter.com/craftoptics
https://www.instagram.com/craftoptics/
https://www.pinterest.com/CraftOptics/