In Episode 002, Tracy and Reine restructure the podcast format to mimic the steps of a laboratory experiment in the hopes that this will keep us on track and somewhat focused as we cover ALL the stuff that we've accomplished since last week. We chat about our personal WHYs for embarking upon The What If Project journey, how we expect to differentiate ourselves in the admittedly crowded space of Etsy printables (our first passive income experiment), and chat some more about the technical foundation that we're building to support The What If Project juggernaut over the long haul. Lots of encouragement and humor round out this episode FULL of information. Want more? You can also find our content on Facebook and Instagram at thewhatifproject1. Thanks for listening!