We’re all on the social media treadmill to varying degrees; sometimes it’s worth sitting back and reminding ourselves what are the strengths of social media that we can leverage for the benefit of our business.

If your aim is to use organic social media merely as a channel through which to sell, I think you’ll be disappointed in its effectiveness in this regard, says Trevor Young aka 'The PR Warrior'. 

"If you feel you’ve drifted away from why you started using social media in the first place and are wondering if it’s all worth it, may I suggest it’s time to go back to basics and reacquaint yourself with how social media works today, and why it can be a powerful lever for your business."

Trevor suggests a reframing of how we use social media: he boils it down to "Presence + Value + Connection = Heat"

Read the article of the same name. 

Connect with Trevor on Twitter. 

Trevor's aggregated links