Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter.

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  • 00:00 Introduction and Media Challenges
  • 01:02 Welcome to The Rebooting Show
  • 01:44 Discussion on Audience vs. Consumer
  • 03:38 Key Takeaways from the New Growth Agenda
  • 07:22 Challenges in Media Transformation
  • 09:37 The Role of Technology and Organizational Structure
  • 13:01 Existential Threats and Industry Nostalgia
  • 18:22 Adapting to a Consumer-First Strategy
  • 25:59 Navigating Data Collection and Audience Insights
  • 30:16 The Role of AI in Audience Understanding
  • 36:00 The Future of Personalization and Content Delivery
  • 38:55 Transparency, Privacy, and Value Exchange
  • 44:47 The Future of Advertising and Publishing

See All 236 Episodes of "The Rebooting Show"