In this podcast we answer the question of: what are light and dark patterns? We first explain dark patterns and why they should be avoided. Then we discuss light patterns and how they can greatly benefit one’s brand. We include examples from a few different sources to better elaborate on the topic.

Website Sources:

https://www.nextgov.com/ideas/2021/08/what-are-dark-patterns-online-media-expert-explains/184244/

https://www.darkpatterns.org

https://www.wired.com/story/facebook-social-media-privacy-dark-patterns/

https://uxpamagazine.org/from-dark-patterns-to-angel-patterns/

Video Sources:

https://www.youtube.com/watch?v=AAxEhs1IVTI

https://youtu.be/udYiXZ8PcDY

https://youtu.be/lUHTTWaagC8