Small Business Accelerator Podcast

Episode #5

Welcome to Small Business Accelerator, the podcast where we help small businesses create more new opportunities and win more new business.

Today’s topic is: Multi-Touch, Multi-Channel Targeted Sales Outreach

Join our hosts, Blair Carey, Founder InsideCRO, and David Wuensch, Founder EPOCH Sales Management Solutions, as they as they dig deep with today’s guest, Marylou Tyler.  Marylou is the co-author of Predictable Revenue and Predictable Prospecting. She is a lead generation and sales process expert. She focuses on guiding sales professionals in building the right mix of human-to-human relationship aligned with sales process mechanization – the secret sauce to win more business – repeatably.

We will explore:

• What are the key changes in the 10 years since Predictable Revenue was published? And the last five years since Predictable Prospecting was published?
• What are the key fundamentals to Multi-Touch, Multi-Channel Targeted Sales Outreach?
• What are the biggest challenges?
• What are the keys to success?