Welcome to Small Business Accelerator, the podcast where we help small businesses create more new opportunities and win more new business.

Today’s topic is: Get the Targeting Right

Join our hosts, Blair Carey, Founder InsideCRO and David Wuensch, Founder EPOCH Sales Management Solutions, as they dig deep with today’s guest: Ryan Reisert. Ryan co-authored, “Outbound Sales, No Fluff” and leads a company, based on the concept of its name “Phone Ready Leads”. Ryan is known for saying, “The list is the strategy.”

We will explore:

● How to develop Ideal Client Profiles?

● How to build targeting lists?

● Best practices for clean data

● What is a Phone Ready Lead List?