Is it true that nobody reads business copywriting? We don’t think so, which is why we’re exploring the power of the word and the impact it has on eCommerce and retail.

Special guest Aimée Lopez is a retail copywriter and strategist with 26 years of retail experience. As the owner of Copy Unleashed, she uses persuasive tactics based on consumer behavioral psychology to turn your passersby into customers by using the power of words.

Discover the surprising impact of poor or unclear product descriptions and find out how to make it more clear, concise, and correct. Get tips on optimizing your descriptions, website copy, and beyond based on the psychology of customers. Learn about how to make your content and marketing more accessible through tools like ALT tags, captions, and website plugins. Uncover Aimée’s perspective on AI writing assistance and the benefits it has as an entry point for small business owners and marginalized entrepreneurs. Gain an understanding of how to craft recording scripts or outlines and video descriptions optimized for SEO and Google’s E-A-T. Hear how Aimée works to create copy that can be translated into different languages, even when countries have different rules about word usage.

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