Tom is a UX Lead at cinch, the fastest-funded tech unicorn in UK history. Aiming to radically change the way we shop for cars, he was part of the team that relaunched the platform during the pandemic, and has helped build the UX team to the 40-strong group of superstars it is today.

Starting out as an illustrator/animator, he worked on TV projects with clients like the BBC, Channel 4 and Virgin. He squirrelled away at London agencies and worked his way up to Jr Director, before realising it wasn’t for him (and having a momentary career crisis).

He packed it all in to embrace his analytical side and pursue proper problem-centred design.

Today we talk about the difference between creative and UX disciplines, design as a team sport, and peoples’ misunderstanding of UX.