Story coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

So, come now. Gather around the fire. Lisa’s about to begin….

“Are we all a product of our environment, destined to never stretch beyond those influences that surround us? I like to think not. I'd like to believe we all have the potential to do the right thing, to stand up for what we believe in.”
– Lisa Bloom

Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.
Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.
Resources or websites mentioned in this episode:Mirasee The Story Coach Lisa Bloom’s book, The Story AdvantageCredits:Host: Lisa Bloom
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Assembled by: Geoff Govertsen and Michi Lantz
Audio Post Supervisors: Evan Miles and Christopher Martin
Audio Post Production: Post Office Sound
Music Soundscape: Chad Michael SnavelyIf you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:
Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Mind MeldArtist Name: AeroplanesWriter Name: David ThulinPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Promises and Greed. Coming soon.