If you’re wondering how to be an ally for the Black community this February, shopping from Black-owned businesses is a great place to start. Not only are you supporting a small business owner’s dream, but by shopping from Black-owned stores you are directly and sustainably supporting a community of entrepreneurs that has been deeply affected by systemic racism and disproportionately impacted by the COVID-19 pandemic. Here we have compiled a list of 22 Black-owned small businesses to support in 2022 from four different categories— fashion and accessories, beauty and skincare, haircare, and home and lifestyle. We know that this list only scratches the surface of the millions of amazing Black-owned businesses online so we encourage you to shop around for more great finds. Without further ado, here is our list of Black-owned businesses to support. Fashion and accessories 1. The Wrap Life As a Black-owned business, The Wrap Life takes a stand on addressing appropriation related to wearing head wraps. They believe that “wearing head wraps is for everyone, because it has always been for everyone.” With inspiration from West African traditions of wearing head wraps for colorful self-expression, The Wrap Life offers a variety of product lines from turbans, to head wraps, to bandies in various collections including solid, handprinted, and non-traditional for all types of customers. They even reward their loyal customers through their Unwrap Rewards program and tiered-VIP program. 2. D’IYANU This bold fashion brand sells quality, trendy, African-inspired fashion at affordable prices. With product lines for women, men, children, and matching his and hers lines, D’IYANU truly offers clothing made for everyone. With a core value of “creating value within the community” D’IYANU donates a portion of their funds to various charities both within the US and internationally in African countries. To date, they’ve donated over $60k, making it easy to feel good about shopping with them. 3. Outtire We’ve got another apparel brand here that is far more than a fashion brand. This LGBTQ+ Black-owned brand aims to empower their community through “representative streetwear and queer focused philanthropy.” With new weekly designs and made-to-order products, Outtire keeps their customers looking stylish without the environmental implications of fast fashion. With non-gendered product collections including: Tees, Tanks, Sweatshirts, Hoodies, All-Over Tees, and Black Lives Matter, customers can feel comfortable and confident shopping for whatever clothing catches their eye. The definition of an inclusive, safe, and meaningful brand community if you ask us. 4. Black Girl Blessed Black Girl Blessed is a Black woman-owned business that “challenges you to change your perception of beauty, self-esteem, emotional strength, faith, and sisterhood as we grow together.” They sell a wide array of unique and colorful earrings including puff ball earrings, tassel earrings, and even a variety of dehydrated fruit earrings. If you’re up for a surprise, you can opt for one of their mystery boxes which include one statement pair and one pair of studs. 5. Neon Cowboys With a mission to spread joy and help their customers “glow from the inside out”, Neon Cowboys is a fashion tech brand specializing in wearable neon western cowboy apparel and accessories. Their neon cowboy hats, glow in the dark cowboy boots, and custom-made couture outfits are loved by celebrities and influencers alike. Kesha even sported one of their made-to-order outfits in her music video. Talk about a glowing endorsement. 6. Black Tribe Vibe Founded when CEO Trinity was only 14 years old, Black Tribe Vibe is a lifestyle and fashion brand that aims to connect, love, uplift, and build with those deriving from the African Diaspora. With the mission to create a tribe-like community, this apparel brand sells stylish clothing and accessories with powerful messages such as “Defend Black Womanhood” and “Black Lif...