did you know Omnisend customers automate 32% of their email conversions. Are you maximizing sales? automate my sales Reading Time: 9 minutes The web has become a place for small, medium and large businesses to compete on practically equal footing. This is especially driven by ecommerce platforms that have made it possible for anyone to set up and manage online businesses regardless of their programming background or access to significant capital. Today, Shopify is one of the most popular software services in ecommerce. It’s best known for its website builder and built-in sales tools. But if you’re looking for good ecommerce solutions, WooCommerce is definitely one of the best Shopify alternatives to consider. WordPress’ WooCommerce vs Shopify is a commonly debated subject but there is no universally accepted best choice between the two. The right solution depends on the unique needs of your business, and this comprehensive comparison should help you make the right decision. Whether you choose WooCommerce or Shopify, Omnisend enables you to generate sales and nurture your customers on autopilot. Start free. WooCommerce vs Shopify Among the top one million ecommerce websites based on traffic, Shopify holds a market share of 20% but WooCommerce Checkout is the leading platform at 29%. In fact, WooCommerce is the leading ecommerce platform on the entire web. This is undoubtedly driven by the popularity of WordPress, the open-source content management system it is built for. However, when you consider only the top ten thousand online stores, WooCommerce drops significantly to an 8% market share while Shopify retains 19%. The only reasonable conclusion is that there are larger and more active businesses on Shopify than on WooCommerce. Although adoption rates help you appreciate the value of each platform, it shouldn’t be the primary basis of your decision. You should choose either WooCommerce or Shopify based on features and unique offerings that will help you maximize the potential of your online business. In-depth WooCommerce vs Shopify comparison Below is a Shopify vs WooCommerce evaluation of the most crucial considerations for ecommerce stores. Identify which factors are important to you and then see which platform will deliver on your requirements. Website builder features Whether you choose Shopify or WooCommerce, you can build an ecommerce store and process payments. You can also fulfill orders and run marketing campaigns on the same platform. But each platform handles these features differently. Building an online store is generally easier on Shopify. Once you’ve selected a theme, much of the work is already done. All you’ll need to do is populate your store with all the products or services you want to offer. On the other hand, WooCommerce requires more work. Apart from selecting and setting up your own hosting plan, building on WooCommerce typically involves more customization to ensure that your store has the design and functionality you need to run your business. On a more positive note, this allows for more creative freedom, better branding, and a shopping experience that’s customized for your audience. Payment processing features Shopify plans come with a built-in payment processor while WooCommerce sites can be integrated with an extension like WooCommerce Payments. Both enable you to accept a wide variety of payment types, including credit cards, debit cards, Apple Pay, and several local payment options. Both Shopify Payments and WooCommerce Payments charge pay-as-you-go fees. Rates are similar between the two, which is a $0.30 flat fee + 2.9% per transaction. Where WooCommerce differs is an additional 1% charge for non-US cards and another 1% charge for currency conversion each time a non-USD payment is made. Shopify doesn’t have any additional fees. In fact, your store’s transactions can be subjected to lower fees depending on the Shopify plan you select. Although the flat fee per transaction remains at $0.30, ...