did you know Omnisend customers automate 32% of their email conversions. Are you maximizing sales? automate my sales Reading Time: 6 minutes Mailchimp recently announced that it will be increasing its prices again. This time by 11% on average. This follows on from the news in November 2021 that Mailchimp was to be acquired by global technology platform Intuit, something that may have had an impact on this decision. This isn’t the first time that Mailchimp has surprised its users with sudden price increases. In May 2019, Mailchimp made a huge announcement—they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.” They released an email with updated Terms of Use and pricing changes that were effective immediately. For most marketers using the platform, pricing plans would change dramatically. On top of that, Mailchimp stated these changes would not affect “Legacy Paid Plans.” These were users who were on a paid plan before the price increases rolled out. However, Mailchimp soon raised prices for Legacy Paid Plans anyway, causing a ripple of discordance across the email marketing industry. Today, we’re going to go over the latest changes in Mailchimp’s pricing. We’ll learn how they might affect your business and give you some solid options on what to do next. What Changes Can You Expect In Mailchimp’s Pricing? Mailchimp recently sent out an email informing customers of changes to their pricing plans: As you can see, the pricing increases are effective February 1st, 2022, giving users very little time to figure out the impact on their business model and adapt accordingly. If you’re a long-term Mailchimp user who was using the service before the pricing structure changes of 2019, you’re probably still on a Legacy Plan. Legacy Plans are governed by different payment terms to more recent subscribers. So you might be wondering, do these new prices increases affect me too? 2022 Price Increases Compared to Mailchimp Legacy Pricing According to the email, only customers on the introductory tier of Mailchimp’s Premium Plan will avoid an increase in prices. Sadly, this means that Legacy Plan users will be affected. There are currently 3 Mailchimp legacy plans available: Mailchimp Legacy Monthly plan: This plan charges once per month and is based on subscriber numbers or send volume. Prices increase as your subscriber numbers rise, up to 52,000. Users with more than 52,000 subscribed contacts are considered high-volume senders and face extra charges. Mailchimp Legacy Pay As You Go plan: This is a flexible plan that’s best for infrequent senders. It includes the same paid features as the Monthly plan and offers buyable email credits to cover your particular sending needs. Mailchimp Legacy Free plan: This is a free plan that allows you to send 12,000 total emails per month and have up to 2,000 total subscribers. Adding certain features, like new audiences, is limited. With add-on contact blocks also set to increase in price, Legacy Pay As You Go users are likely to be affected the most. How much are Mailchimp credits going to increase in price? If your business is growing rapidly, these extra Mailchimp costs will soon add up. It remains to be seen exactly how pricing for each individual Legacy Plan will be affected. Users will find out on their next billing cycle beginning February 1st, 2022. Where Can You Go from Here? Some of these changes are going to make Mailchimp an impossible option for many ecommerce marketers. Sure, pricing increases are expected from time to time to account for new features and inflation. However, it might be difficult for some businesses to keep up with these Mailchimp pricing increases. At the end of the day, you’ve got to make the best decision for the health of your business. Luckily, there are a few options available. A great Mailchimp alternative exists that doesn’t have these problems in billing, and you’ll still have access to an intuitive and revenue-driving pla...