Hi, I’m Nick Ellison, I’m 33, and I’m the founder and Managing Director of Purr, a digital technology consultancy based in London. As a business owner, I’ve experienced it all - from sleepless nights and brutal financial situations to watching my business thrive and scale rapidly. My goal is to help businesses take advantage of many of the benefits of digital technology and know first-hand how it can change a business, for better or worse.

Through this podcast, I’ll be connecting with other business and thought leaders to unearth the role digital transformation has played in their companies.

In this episode of Exploring Digital, I sit down with Alistair Dent of Profusion. Profusion is a data agency that specializes in predictive modelling, email marketing, business intelligence, and customer satisfaction. Alistair is the Chief Strategy Officer for Profusion. He holds both an undergraduate and master’s degree in Economics.

Alistair started off as an Analyst for Deloitte Consulting, then worked his way up to Director of Paid Media at Periscopix, an online advertising campaign agency (PPC, SEO, Paid Social, etc). Since then, Alistair has worked at iProspect, Mismico, and iCrossing.

In this episode, we cover:

• The problems technology doesn't solve that your team and strategy does
• Why marketing leaders are better equipped to understand data than CEOs
• Why businesses are struggling with low-quality data and what to do with it

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