Welcome to a new episode of Corporate Caffeine!

Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base. 

In today’s episode, they discuss:

  • What’s changed in marketing recently? 

  • Marketing strategies: are you pivoting or flailing? 

  • Why does marketing often get ignored? 

  • Daisy’s background and expertise in SaaS

  • How to avoid sounding like your competition 

  • How to write copy that actually connects with your customers

  • Common mistakes in B2B marketing

  • Why buyer personas need to be specific

  • What is the role of active listening in marketing?

  • The benefits of bringing in someone outside of the company

  • Common mistakes businesses make in marketing 

  • LinkedIn best practices

See All 40 Episodes of "Corporate Caffeine with Dacia Coffey"