In this Profit through Process podcast, Genna Weiss of Six Sigma IQ speaks with Thom Keehan, Business Transformation Leader for GE Capital Banking Romania, who discusses how to leverage Business Transformation for better alignment of your company's business with its customer. Keehan is a featured speaker at two upcoming IQPC events, the 5th Annual Business Process Excellence in Financial Services exchange in September and the 5th Annual European Business Excellence Summit in October.