Tony Antolino, senior vice president of Copia Interactive , has been involved with Copia from its beginnings about two years ago as an initiative of DMC Worldwide, a privately held company with a 56-year history. Copia is just about to launch via applications for desktop, iPad and browser, and they expect to begin offering e-reader devices in the fall.

The Copia Beta that I've been trying reminds me of Goodreads, the social network for readers launched in December of 2006 that now has 3.5 million members who have added 100 million book titles. There's also LibraryThing which describes itself as a community of 1 million book lovers. So there is lots of competition in this promising area of social media for readers.

My interview with Tony took place by Skype and phone on August 18, 2010.