Today’s guest is Jennifer Lam, CEO and CO-Founder of Stitch & Story, which is the modern solution for the amateur crafter. They reinvent the traditional concepts of knitting and crochet to inspire a new generation of hobbyists. And trust me this is the coolest company who I cannot wait to see continue to grow. Jen created the company from her kitchen table as she saw a gap in the market where crochet and knitting were being lost on a whole generation of millennials. Her and co-founder Jen have grown the business from selling at market stalls like Spitalfields, to now partnering with Liberty’s and Selfridges.

In this episode, Jen talks about what it really means to be a woman in business and a female CEO. I don’t usually highlight the differences between gender, however for this episode it was so necessary. We explore what motherhood looks like as a business owner and whether she’s nailed the art of doing it all. She is honest and upfront with us about the challenges she faces and how she’s learnt to manage her chimp. We also talk about how she’s committed to communicating really well with her husband and how she’s learnt how to embrace hard conversations.

This episode is not just for the business owners. It’s for the mothers, the creators, the people trying to do it all and the ones that like to avoid a difficult conversation. By now I hope you expect nothing less than an episode packed with information, practical tips and whole lotta wisdom!

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Fancy trying a new crafting activity? Why not head over to https://www.stitchandstory.com and check out something for every level. Or check them out over on Instagram https://www.instagram.com/stitchandstory/