Martha van Berkel and David discuss how to use connected Schema Markup to prepare your organization for AI and build your company's knowledge graph.

Discussion points include:

What does optimizing your site and using schema markup in a connected way mean?

What are your 3 tips for doing "connected" schema markup? Why does this matter?

Why this is important for what's changing in Search - (SGE, ChatGPT/Bing)?

How does this position SEO to be the hero in preparing marketing data for broader AI initiatives?

What does this mean for the future role of SEO?