This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Kate Ryan, MD at Diffusion PR.

Ryan details the fourth edition of the agency’s annual Direct-to-Consumer Purchase Intent Index, which features insights into changing consumer sentiment toward shopping for DTC brands and traditional retailers. She goes on to discuss DTC communication and influencer marketing, and how habits have changed during the pandemic.

The duo also explores Diffusion PR’s offering in the U.S. via its 25 staffers and offices in NYC and Los Angeles.

Coffee Break topics:

• Intro to Diffusion PR

• What industries does Diffusion work with?

• Annual DTC index

• Working with the right influencers for your brand

• Using the DTC index and resources to advise clients

• What defines DTC and the evolution of it over the years

• Best online platforms for brands to sell their product

• What shopping will be like post-pandemic

• How Diffusion PR handled the curveballs of COVID-19