In a world where video content is everywhere, how do you ensure your voice is heard? Keri Murphy, the force behind Inspired Living, joins Pua to reveal her top strategies for standing out in a saturated video landscape. With over three decades of on-camera experience, Keri emphasizes that authenticity and connection are the foundations of success on video. She discusses the pitfalls of "performing" instead of simply being yourself and offers invaluable advice on showing up as the real, unfiltered you.
Throughout the episode, Keri and Pua cover how to combat imposter syndrome, understand the nuances of audience engagement, and identify which platforms best suit different business goals. For entrepreneurs new to video, Keri shares essential tips on lighting, sound, and equipment, advising listeners to start where they are and focus on developing a clear message that resonates. Whether it’s video strategy, content planning, or overcoming self-doubt, Keri's insights equip listeners with the tools to confidently step in front of the camera and make a genuine impact.
About Keri Murphy
The CEO and founder of Inspired Living, Keri Murphy, is committed to empowering people all over the world to “Dream it. Live it. BE it!” This international speaker, media expert and business mentor honed her expertise in the entrepreneurial field for over 20 years and on-camera for over 3 decades. Her company specializes in teaching entrepreneurs how to clarify their message, authentically show up on camera and leverage video in order to build an influential brand.
Resources discussed in this episode:
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Contact Pua Pakele | RBL Media:
Contact Keri Murphy | Inspired Living:
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Transcript
Keri 00:00
That imposter syndrome, that who am I to show up I don't look young enough, pretty enough, sexy enough, thin enough, whatever it might be. And that lack of feeling enoughness is truly, listen to me. It is truly what keeps you from your greatness.
Pualena 00:21
Keri Murphy, welcome to the podcast. I am thrilled to have you today and welcome.
Keri 00:27
Thank you so much. Happy to be in your presence and to be on the show and share some good stuff.
Pualena 00:34
Amazing. Well, let's dig right in because I was looking at your website. Thank you for sending that one sheet. We were introduced by a mutual friend, and it's funny because we just met, but I feel like I know you, and I just love your energy. I love what you teach. I love what you provide and the services that you provide to people. So I'd love for you to just share, who are you, what's your business, and how do you serve your audience?
Keri 01:02
Yeah, that is the great thing. When you connect with good people, they connect you to good people. And it is like that energy. You're like, oh my god, I love you. Where have you been my whole life? And I'm always like, okay, yeah, we'll be for your business too. And that, by the way, is how businesses grow organically. Now at Inspired Living, we teach you how to show up authentically, how to craft a compelling message, how to show up and be, you know, confident and clear and convicted with your message so you find the right fit buyers online. And you know, I grew up in entertainment. I started being on camera when I was 11, so that was many, many years ago, and I've really been a serial entrepreneur. Started my first business in my early 20s as interior design, and then I bought a talent agency I went through as a little girl, got that to almost a million dollars when the last recession hit, and I bottomed out, and I had the opportunity to recreate myself. And through that, who is Keri, kind of exploration that I went on, I had this aha moment that so many of us entrepreneurs have that is, oh my goodness, look what I can do. And that moment for me was back in 2011 I was watching a coach online, and it just lacked realness. Pua, it like it just she just wasn't an authentic version. I could tell she was a character of herself, right? Like she was performing instead of just showing up and talking. And it was that moment that I was like, Oh my gosh, huh, I've been on camera at that point for, you know, 20-something years. I've been an entrepreneur. I've always used video in my businesses. Before online was even a thing before, coaching was a thing before, you know, we had access to these billion dollar assets called social media that we have today, and so it was like, Oh my gosh, I can teach people. I really, and that is my gift. Not only can I see what's possible for people, but I really can help you articulate who you are, really get grounded in who you want to be, and then help you create a platform through video on how you're reaching the people, and really, at the end of the day, making the impact that deep down in your soul, like you just feel called to do big things. You're not someone who just wants to be an influencer or make a lot of money for the sake of making money at Inspired Living hence the name like we really attract light workers, like people who really want to make a profound difference in the world, they feel called to like, serve and share. And you know, reciprocation is the more people you serve, the more money you make. And so do good, feel good, be good. And video is the conduit to creating that in my world.
Pualena 03:37
Oh my gosh. Epic. Absolutely incredible
Keri 03:40
That was the condensed version of–
Pualena 03:43
I was very good. It's very good. I can tell that you have been on video before. You are a natural. You said something that was really interesting to me is the sort of the the way that we can feel authentic, authenticity, or lack thereof, via video and sort of somebody showing up as a performative version of their true self. It made me think, because, like, when I so for us right, like we're jumping on camera right now, I'm, you know, I've had a little caffeine. I brush my hair like I almost feels like a performance where I'm preparing for this interview. And I'm not this animated when I'm, like, on the phone, you know, or like,
Keri 04:39
What, you’re not?
Pualena 04:40
Maybe I am. You know, so there, I do feel like there is a little bit of a performative feature, I guess, to video. So where does that line? Where do you where you kind of see authenticity and like Alter Ego who shows up on camera, versus somebody who's just totally faking it?
Keri 04:59
Yeah. Gosh, I love this question so so much, because there is a professional version of ourselves.
Pualena 05:04
That's the word.
Keri 05:06
Let's be real. I put on my concealer. I even put on a little lash for you today, like there is a version of me, my professional version, where, yes, you could absolutely catch Keri, you know, in her sweats and baseball hat on my social as well. But when I'm showing up as an authority, an expert in what I do, I'm gonna dress the part, because that's part of positioning and creating that authority is showing up as that person. So brushing the hair, doing what you need to do to feel good, I think, is really important, especially we work with so many female entrepreneurs Pua, and it is like, you're not going to roll out of bed and put your hair in a messy bun and, you know, say, I'm going to go out there and, you know, teach something or get more clients today. It'd be the same as if you were going to a networking event. You know, you dress up a bit, you put a little bit more effort in. And I don't think that is the same as performing when you are on camera. And I used to be a TV host for many years as well, you know, on the side of my businesses, and I would perform, and I remember certain videographers being like, okay, Keri, like, let's take it down a bit, right? Like, hi. It's like, my girlfriend, she's also on my team, Kelly Day. She's our head media coach. And when she started out as a reporter, it was like, Hi, I'm Kelly Day, and welcome to the news. And you start like, you get right? You kind of get this bravado, and I have to act as if, but when you do that on camera, and by the way, her greatest epiphany was having a consultant say to her, like, be you. Like, just talk as you. People like you. You don't have to pretend to be a reporter. And I think what happens Pua in our businesses is we feel like we have to put on this facade, which is exactly what I saw almost 13 years ago, of this. And it's not fake. It's just not real, like, you know, like, it's an outward projection of who you think you need to be to get the likes, to get the engagement, to get the buyers. And it's actually what I always say, it's the kryptonite, because if you're not authentic, especially now, you know where there's so much noise, and back when I started teaching people how to be on camera, there wasn't a lot of people doing it. But now everyone, especially after 2020 like we've all jumped on the video wagon. We all understand the power and the purpose behind our videos, and it's the only thing that you have that is unique. It's not your words, it's not your what you do, right? It's not even like your story and your background. It's your delivery. It is how you show up, how you, you know, articulate, what it is that you do. And then, of course, your innovation behind how you deliver it is important. So with all that being said, it's a muscle. It's something we have to break with our clients, because we do tend to get into performer mode, or like, Sasha Fierce mode, right? Beyonce has her alter ego. Like, this is my on-camera person, and this is the person, and we just help you bring them together. Like, yeah, there's a professional version of yourself, but that person shouldn't be a complete, you know, opposite of who you are in real life. There needs to be congruency there
Pualena 08:11
That is powerful. And I think it relieves a lot of pressure, right? Because people are like, Oh, I can show up as me and share.
Keri 08:20
Which sounds easy.
Pualena 08:21
Good point. Tell me about it.
Keri 08:23
It's actually easier to put on the facade. It's easier to act; it's easier to be over-animated or to act like a reporter because then you actually put up a shield between you and the people, right like I said, it is your kryptonite. It will be the thing that actually slows your business. However, it is safe because if someone doesn't like you, if someone you know wants to throw shade, or, you know, smack, or whatever, you can be like, Oh, well, that's the online version of me, and it almost keeps you safe, but it's not real. So the people that you are attracting aren't your right people, and then soon you're serving people that you're like, why am I working with these people? Or you just get really tired of pretending to be something you're not or projecting to be something you're not. So there is Pua, such freedom and liberation and just being like, Screw it. I don't care. I'm gonna be all of me. But that takes time. It's taken me years, like I'm in my late 40s now, and though I don't give a far fig new again, what you think about me now, there's always that middle child that wants to be liked and loved and like I don't, but I've gone to a place where I know I'm really good at things. I know what I'm not great at, and I'm just showing up to help the people that want my help. If you don't want it, I'm good. I am. There is someone else for you. I am not taking it personal, but when you're starting a business, are you kidding me, or even the adults I work with that are in their 40s, 50s and even 60s, that imposter syndrome, that who am I to show up? I don't look young enough, pretty enough, sexy enough, thin enough, whatever it might be, and that lack of feeling enough. This is truly, listen to me. It is truly what keeps you from your greatness. Wow, that's all I have to say for today.
Pualena 10:08
I mean, yeah, that's all I need to hear. Really, I think it's, it's sobering and–
Keri 10:17
But it’s also refreshing, isn't it? Though, totally, I am enough.
Pualena 10:22
I am enough. Like, just let that sink in, and all of that weight kind of lifts right away, yeah.
Keri 10:28
And the more I pretend, the more I keep my greatness away from me, you know. So I am and profitability, by the way. So, yeah.
Pualena 10:40
We have a client who is a, he's a, it's hard to put him it to categorize him, because he is just amazing at so many things. But one of the things he teaches is to really just like thriving through imposter syndrome, rather than figuring out how to like avoid it. And he calls imposter syndrome, perfectionism, all of these things that kind of show up when we start to put ourselves out there. He calls them saboteurs, and it's it's interesting the way he talks about them, and he kind of humanizes those qualities. And it's natural, we all have them. And as you said, these are the things that sabotage our progress, our growth, our profitability.
Keri11:26
And, you know that too, Pua, when you know that you're normal, I mean, I've done so much research on imposter syndrome. I talk about it in my events, from Jodie Foster to Tom Hanks to Michelle Obama, like you, name it, Serena Williams like and here's what I love about imposter syndrome when you're doing anything new, let's take video for example, it feels foreign. You do go into that inner critic that says, Who am I to be doing this? Like, I don't know what I'm doing. I don't care if you're an athlete, a CPA or a coach, whatever it is. Like when you're up-leveling your ego has not matched the next bar, right? Like your nervous system, everything is just like this feels weird. So what happens? We either rise up or we back down human nature, right? This feels uncomfortable. My inner critic, my self-worth, all of that. So what am I going to do? Am I going to rise up to meet the new version of me that I'm ready to create, or I'm going to stay at the lower frequency, which, by the way, is where probably 80%, if not more, of the people in the world live. So imposter syndrome is just a barometer that you're doing something new, you're doing something that scares you a little bit, that you feel out of integrity, but in fact, you're actually stepping into alignment, you know? And it's okay. You're going to feel like you're walking on Bambi stilts, and it's okay, but we all feel that way when we're starting something new. And again, you either rise up to meet that new version of yourself, or you stay in that lower vibration.
Pualena 12:53
Oh my gosh. Just keep talking.
Keri 12:57
I love this stuff so much because over the last, you know, even just decade. We have heard from and worked with 1000s of people. And you know, I'll tell you, no one's born with the success gene. Yes, there are people born into privilege, for sure, but at the end of the day, like people come into this country with $2, and they become millionaires. You know, most millionaires are self-made, and we all aspire for freedom and happiness and love like that's human conditioning, right? And and yet, each and every one of us, we're talented enough or good enough, we have an important message to share. We have a story that can inspire someone, or that can move someone. And video is just it's just a vehicle. I always say video is a muscle, and the fact that you don't have to audition, you don't even have to pay for it, that this little phone right here, it really blows my mind. Having to grow up auditioning and waiting for someone to tell me I was good enough. I mean, talk about imposter syndrome. My whole life, I was told if you lost 10 pounds, you'd be successful. And so now running a multi, seven-figure business, right teaching people how to use video, it just was, like this little thing right here, like this phone in my hand is worth millions, if not billions, for you if you're brave enough to use it, it's not just being brave. It's also having strategy, which, of course, is what we teach. But yeah, it's just you don't have to wait. And I feel like people wait for being ready, or they wait for validation. And I say all the time, ready is a decision. It's not a destination you get to, like, it's just a decision. Today, I'm ready. I'm gonna say I'm ready. I'm not ready. Like, I'm not ready to do half the crap I do. But I claim my readiness because when are you ever right the decision? In fact, funny story. It has nothing to do with video, but I hired a personal trainer. Like, I've gone on this whole fitness thing, being that I'm going to be 50 soon, I can't, I can't.
Pualena 14:49
You look amazing. And I'm like, If you’re not watching this on video, like, don't even believe that.
Keri 14:53
WTF, though it is so weird. But I'm like, I'm going to get in great shape. You know, I used to teach group exercise. And I, you know, I love working out, but I got to a place where I couldn't go into a traditional gym anymore. I'm like, I'm over it, so I hired a trainer and could have totally talked myself out of the investment, but I'm like, I'm worth it. So I, you know, you see people jump on boxes. I don't know if you've ever seen people jump on boxes, but I would see people at the gym jump on these softboxes, and I'd be like, Hell, no, I am not doing that. That is not happening. Like, I do not jump, I do not run, I do not jump, I lift weights, and I can, you know, walk on a treadmill, or I taught spinning for a long time. Anyway, I digress. It gets good. So just last week, Pua, just last week. So, Scott, my trainer, had me jumping on little boxes, right? And I'm like, okay, like, I can jump over a little box. Like it was like, you know, maybe 10 inches or so. And then he put me on, you know, a 12-inch box. I'm like, Hmm, okay, so. And then last week, I jumped up on a 20-inch. I say, I'm saying feet, I am not. I'm not jumping on five.
Pualena 15:57
Maybe it feels like feet.
Keri 15:59
I jumped on a 20-inch box. Now what does this have to do with anything that whether it's video or starting a business or getting the website, or whatever it is, there is a piece of you that says I can't jump that high. You just say, I don't, I don't jump. I don't do video. I can't tell you how people have said I don't do it. I will do everything else, but you will not find me doing that. And then they start working with us, and they start pressing record, they start getting some feedback, and they realize, Oh, I'm actually pretty good. I actually can be pretty great. I actually, I just got a client from a video I posted, in fact, one of my clients, she dreamt of being on Bravo and through her videos. And truly, it was like, once the switch went off for her, it was just like, game over. She got asked to be on Bravo. She's in production for her own show. She had to hire team. She got a brick and mortar because she couldn't, she couldn't bring people into her home. Like it was just a switch that went off. It was a decision that she made. And the same thing with just jumping on the box, like there was a there was that part of me that's like, I don't jump. I can't do that. And through the little steps, the little jumps, right? I was like, damn, this white girl can jump. And just that self of like, pride, and I was so proud of myself, I ran home and told my husband, and he's like, okay, great, you jumped on a box, you know? But it's the same thing for anything that we do that is uncomfortable or new. Like, how many times has someone said something to us and it's stuck to our psyche, and so every time we press record that little thing that lose 10 pounds, that what someone said to you, and you just you hold on to that. And it's not truth, right, but that keeps us, so anyway, the box analogy is just a reminder that everything is hard and we start right that you feel like the imposter because it's new. And we get great at things by doing them, you know. And the more you do video, the more you press record, the more you put yourself out there. This amazing thing happens, Pua because people start commenting and saying, Oh my God, you're talking to me. I really needed to hear that today. That is so inspiring. Thank you so much. And you're like, Oh my God. It's like, fuel. It's like, if there's anything that gets me revved up, it's getting that sort of feedback. Totally ego-driven. I get it, but it is like, the more I serve others, the more it serves me. And like, why I'm here on this planet, I you know? So anyway, if you're not using video, it's like, and everyone's teaching like, use this hook, or use AI, or I'm going to teach you in five minutes how to create 2200 faceless videos. I'm like, Who wants 200 faceless videos? Like everything right now, especially in this economy and this market, is about human connection. People wanting to feel seen and heard. They don't want to be another number. They don't want to be sold another damn thing, but they are looking for you. They are looking for the expert. People are still investing, but they're investing wiser, and it's taking them longer to make a buying decision. That means you need to show up more because it's taking them longer to say yes to you. So I sometimes hear Pua, and I don't know if you get this in the website and online space, but it's like, oh, I tried it and it didn't work. Like, how long did you try it, you know? And were you consistent? And did the strategy that you were trying actually match the goal that you're trying to hit? Because I'll hear, Oh, I went live every day for a month. I'm like, why? And, you know, or, or I did video, and it didn't work for me. Like, what was your strategy behind your video? And how were you posting those videos? And did you, did you optimize those videos? You know what I mean? So it's like, we quickly abort ship when we don't feel like it's going in the right direction, but we don't stay long on it, long enough on it to even let it set sail, you know? And the same thing is with video, video is about consistent messaging over time. It is totally about reach and frequency, how often you're getting in front of your right-fit client with a product or service that they care about. So you can tell I can go on and on, like I eat this stuff for lunch, obviously. But I'm also so passionate about it, because if you're a business owner and you are not leveraging the power of video, I could already. Tell you you're working too hard, you aren't leveraging your skills. You could be making so much more money. And so that's where I'm just like, Oh, I'm gonna stop talking and give you a minute.
Pualena 20:10
Oh my gosh, please don’t stop talking. It is, I mean, this is what everybody needs to hear. And I think it's so reassuring in this day and age where, like, it just feels saturated with video like, how am I gonna stand out in this, like, TikTok world of 20-somethings who are always making TikToks all day long. It's, it can be very discouraging. Yeah, so your message is really being, I think, heard and felt deeply as, like, this is something that I can and should be doing. And so, what does that look like from a strategic perspective? Because we, to your point, in my world, when we build a website, people are like, okay, cool, the website exists. So now I'm going to start making money. And so there's that conversation, right.
Keri 20:59
Like I built the house, and now everyone's gonna come.
Pualena 21:05
We gotta know where you live. Yes, you need to know where you live, yes. And then there's that, oh, I posted on Instagram, but I didn't get any sales. How many posts did you make? One? You know, it's like. So, what does that look like from a video perspective, and how can people start to move in that direction?
Keri 21:22
Yeah, it's great. So, let's go back to Tiktok for a minute. I mean, for so long, people were like, You need to be on Tiktok. You need to be on TikTok. You can be such an influencer on TikTok. Now, could I and will I? I may, right, but 13 years in multi seven-figure business, I think I was on Tiktok for like, two months, and I'm like, and by the way, I love to dance. I'm a performer at heart deep down, my little girl is like, I would be on Broadway if I could, you know? So yes, could I play in that pond? Absolutely. Is that where my ideal client, my high-paying client, lives? And would my dancing and lip-syncing on TikTok drive traffic and show my credibility? No, now do I show that side of me sometimes, absolutely, because that is the power of video, is you don't want to just be a talking head always talking about your business, because I don't care about your business like I don't care about what you do, unless I know that you care about me. And so, we teach five types of videos. By the way, we have people fly into LA and shoot that video for their website. We call that the positioning video. You spend all this time and money on building a website, I still get people asking me as a website even needed? Yes, it's like, it is your home online, right? It is the one place that you own, that you're bringing people to, because social media could die tomorrow, right? We have no idea what's going to happen. So we're like, yes, by the way, when I'm looking to make a buying decision, I might follow someone on social I might even watch their ad and subscribe, and then I'm doing due diligence, right? I'm gonna go check out their website. I'm gonna go look at their other things. I'm gonna watch some videos. So videos are brand, building their authority, creating their positioning and their lead gen, right? So back to your point, like having that really beautiful video front and center on your homepage is huge. In fact, research shows that your website will convert over 82% better if there's a video on your homepage. That's right, 82% girl, we need to be collaborating. So shoot this video. We begin celebrity hair and makeup. We work with them on their messaging. But it is true, and I've had clients tell me time and time again that video changed my life because they finally got permission to, like, really show up as them, their whole true selves. So that's one type of video. Well, you're not going to put that video on your website and say, my business doesn't work. The video is on there. I'm not getting anything right, because they finally got to your home and, oh, you're welcoming them. Like, Hey, welcome to my home. You've come to the right place if you're looking for this, by the way, I own it. Hi, and let me tell you why I own and built this home. And when you come in, let me show you the rooms, because I got a lot of cool stuff in my house. And if anything's right for you, like, take it. Like, here, here's what I can offer you, right? So do you see the psychology? Having a static site can be pretty, but if it's only copy, it takes people too long. And you have different types of buyers. You have people that are visual, you have people that are auditory, you have people that love to read. So when you have a video on your site as multi sensory and helps with that, okay, that's the positioning video. The other types of videos, though, you have your YouTube video content, which is your teaching, right? Your shorts, your long form, that sort of thing. You have your personality videos, like where you are dancing and you are singing, and you are out, you know, at a great dinner, or you're at an event, or you're showing a vacation that you worked hard to get to. And here's what I do know Pua, as I'm talking about this, I know someone saying, Oh, my God, I don't have time to shoot all that content. Well, you batch it, right? I have two little kids at home. I have a husband that travels. If I had to be on every day, there's just no way, right? So I shoot all my videos one day a month, and then I shoot my reels and my stories as I feel inspired, and as my team needs them, it takes me two seconds because I know what. I'm doing. And so, you know, I have ads running for certain things. I have educational and, you know, videos for other things. I have my personality videos so you get to know Keri. Because how Come on, girl, how many times have you bought something from someone because you're like, I like her. I like I like that person most times, most of the times. So if you're only showing up, especially if you're showing up as this version of yourself, that's like, I'm the teacher, right? Or I'm the boss, or I can, and I still see it out there. It's just it's hard to rise up. And so again, like really understanding the different types of videos and how you use them in your content creation, that actually buy you back time and don't take more of it.
Pualena 25:42
That is what everybody wants.
Keri 25:45
It is right. Because when I, especially when I'm talking to my, you know, my female entrepreneurs that are doctors, attorneys, dentists, or they're just, you know, they are already running a multi, seven-figure business, and, like, I don't have time. I don't have time. I mean, time is the number one objective I hear. I'm like, Well, you have a choice, right? You can continue to be in time scarcity and not do the things that are going to grow your business because you're in the business and you're managing the minutia, or you can help someone extract you from the weeds really get clear on your purpose and what you're meant to do. And by the way, your purpose does require you to share like who you are and what you're doing, and then delegate the things that don't serve you. And it doesn't matter if you're a startup or you're a very seasoned entrepreneur, it's the constant struggle. Like, I still struggle, like, what do I focus my priorities on? But I know, I know, when I put out great video content, the ROI is there, so that is my best and highest.
Pualena 26:43
This is so reassuring. I'm really, really curious too. You know, if there's one day where you're batching video content does that? So I hear a lot of times when people are creating their content that there's a content calendar. And we have all of our things that we're doing all year long to drive people to we talked about it before this, right? You're like, when does this go out? I have these things I want to drive people. There's very strategic messaging around that, which I'm assuming is part of the batch content creation. Yes. Is there flexibility? Let's say we've, let's say we're working towards this launch, we've batched our content, we've filmed all of it, and then something changes.
Keri 27:26
Because that never happens.
Pualena 27:28
Right? Exactly, exactly. So this is, you know, the one-off chance that that's ever going to happen. So you've put all of this time, all of these resources, you've got, perhaps, an editor, a team thoughts on that, because that's just something that came to my mind is like, we have, we can plan it all, and then the wrench is thrown.
Keri 27:54
Girl, can I tell you everything I planned this year? Nope, I'm not doing that. Nope. I don't feel like doing that. Nope. And yeah, I mean, welcome to entrepreneurship, right? The plans change. But I think what you said is important is that you actually have a plan. You know, so many times when I'm working with kind of the, you know, three to five year, even that one to three years, you are in 1,000% reactive mode every day, right? You make other people's emergencies, your emergencies. You're dropping things like they're hot, you're you got a hair-brained idea, because you watched something, you watched a video, and you're like, I'm not going to do this. I'm going to go do this. You might recall that bright, shiny object, like squirrel. So yes, it is. That's why coaching is so important, because when you have a plan, you know there is something about sticking to the plan. And let me check my team right now, if they're ever hearing like they're laughing, because I am the one that will come in and, like, sabotage a plan. I am a visionary, through and through, and I get inspired and I get excited, and they're like, Keri, no, no, no, no. Like, we have a plan. In fact, we just had a meeting, a team meeting, and they're like, Okay, so this is the three-month plan, right? Like, we're not changing it. Like this. Is it like this? Is it for now? Back to your question. You know, without a plan, you plan to fail, and plans are meant to change, right? Plans are in sand, not in concrete. So if you have a video and you've batched it, and you're like, hey, this was to promote this, and you change it, oh, my god, nice thing. You already have all that video in queue, right, and you can change the commercial you can change the call to action at the end. And by the way, all of my content is not suit. Now, I shoot ads specific for certain things that we, you know, turn on and off. But other than that, my content can really bring in traffic to any of our products and services because it's all the core of what we do. But you can change out the call to action, right? So when you look at, by the way, I laughed, when you're like, Yeah, you, you know, create your content calendar for the year.
Pualena 29:51
That's never actually what happens.
Keri 29:53
I’ll tell you that plans like we're gonna be, I mean, for years, we're gonna be 30 days ahead. We're gonna batch everything. But you know what? Things do come up on the regular, and here’s what's so great about video content. You can repurpose it over and over again, different day, different platform, different set of eyes. And by the way, people need to hear your stuff 26 times before they make a buying decision. It used to be eight Pua, 26 times. So when you think you've said it, say it again and say it again and say it again. So repurpose. Gary V, by the way, I think he repurposes 90% of his content. So you do these batch days. By the way, you slice, you dice, you can extract really amazing sound bites that you put in your stories or your reels, or, girl, there's so much you can do with content, even if it's not relevant for what you were doing, there's still a use for it, and you don't know what to do, and you've had so much other content that you've done, you just pull that back out and bring it out, an oldie but a goodie.
Pualena 30:52
So the answer is, just create content.
Keri 30:55
Just create content. Just love it. And the thing is, don't overteach. That is something I still do because I'm like, let me even today, right? I'm like, what are the little I just get so excited I want to share everything, but you really can fire hose. So in your videos, choose one thing. I mean, that's a great piece of advice. You know, you might have three tips, and that's totally fine. That's good too. But if you're going to deep dive into anything, I mean, just remember, people's attention span is nano and if you can, like, create content in three to five minutes or so, you know, that's great. I always say short form content is for people who are looking at you, looking into you. They're not your fans yet, like they just want a piece of me. Is what comes up? Yeah, they just want a little Britney Spears. Okay, that's a horrible analogy. But then the long-form content, like our podcast today, other things where you're teaching more, maybe a webinar like those are people that have raised a hand. I'm like, I'm actually really interested in what Pua is doing. I'm gonna take the time to learn more. And so making sure you have both types of content is important. I used to be only long form because that was my jam. Like, I've been interviewing celebrities and people for over 10 years. I love a good success story. But you know, you find people's attention span, especially if they're new to your community. They're not going to invest 40 minutes an hour. You know Joe Rogan when I hear he does three hour podcast and like, who has three hours. But people like, Come in, come out, right? You're listening to it when you can. So good content. I don't care how long it is; people will listen to it. They might not listen to it all at once, but they will absolutely listen to it. But to get them, to get them there, you got to do the short stuff.
Pualena 32:36
Brilliant. I love this. I'm curious what platforms and this might be specific for different people, different industries. What are your favorite platforms? YouTube, Instagram, you know, we know TikTok. I'm the same. I have TikTok. I have three videos on there.
Keri 32:58
It really depends on your business. Now, if you're new, I'm like, just pick one. Like, you know what? You don't have to be all things to all people all the time. And if, especially if you're a solopreneur and you're trying to manage, I will tell you, like, it is a lot, you're pulled in a million different directions. So if you're like, okay, my over 40s are still on Facebook. What cracks me up, and here's what's so funny, is that oftentimes I'll post very similar, if not the same thing, and I'll get massive engagement on Facebook, and it's crickets on Instagram, and then there's times I'll post something on Instagram, and there's nothing on Facebook. So I think you have to really figure out where does your ideal client live? She is not on TikTok, LinkedIn, Facebook, Instagram, Pinterest, whatever Twitter is, X, whatever it is, she's not everywhere. He's not everywhere. So I think YouTube's important because it's a search engine, and I really require all of our clients to build out some sort of YouTube presence because when you are, you know, putting stuff into Dr. Google, right? Just like the god, like I found it on Google. You know, Google owns YouTube, and so if you can teach, if you want to be an authority, if you really want to be any sort of real influencer in your space, or thought leader, I think having a YouTube channel is important, just for the search engine optimization that it can bring you. But then as far as social and engagement, because YouTube isn't a social platform, I think you have to figure out where your person lives, like, if you're in more C suite, more corporate. Well, of course, LinkedIn makes sense. In fact, we're really focusing on LinkedIn. I mean, we teach business people how to be on camera like there's a huge opportunity that we really haven't focused on because we started out on Facebook, and then we moved over to Instagram. So organically, those platforms have worked better for us, because where you put your energy is where you get your result. I am hell-bent. If we were focused on Pinterest, we'd have a Pinterest, huge following, you know. So you just have to figure out your time. Know what sort of team and support you have, and making sure that you don't have to be all things to all people, I would say, pick one or two platforms that you enjoy, that you can be consistent on and start there.
Pualena 35:11
Brilliant. I love that.
Keri 35:13
It's a lot. I mean, for me–
Pualena 35:14
It's a lot.
Keri 35:13
It's like, and I know one of my clients, she she owns a financial firm, and she's like, Don't even say the word social media, like, I can't hear it. I don't want to do it. Like, can I'll do the videos. That's totally fine, but I don't want to do anything else. I'm like, you don't have to. You don't have to, you know, you don't. Now, I think there is something about authentic engagement that is important. When you message me on Instagram, it's me, you know, I might not post everything, but I respond to everything. So, you know, that's another conversation. But I think if you want to really build an authentic following, you need to show up as well to some degree.
Pualena 35:53
Yeah, I agree. It's kind of like reading your own audiobook.
Keri 35:56
Reading your own audiobook.
Pualena 35:57
I love it when people read their own.
Keri 35:58
Yeah. Me, too.
Pualena 35:59
Not many people do it. I love it. There's a lot of people that repurpose the same exact content across all the platforms because they think that that's the right thing to do. I like your advice to stick to one or two. Would you say that repurposing the same exact thing, same caption, same video, everything across multiple platforms can be detrimental to your business?
Keri 36:28
I don't think it can. I mean, I'm going to totally be transparent and tell you that we do that often. I mean, I want to say it's lazy, but it's not. We just don't have the time to figure out what every single platform needs. Now, obviously, the format you want to be aware to aware of, like what you put the format on Instagram, is different than Facebook. And again, it kind of comes back to the organic nature of the platform. And so I don't think it can be detrimental. I have not seen it in my own business be detrimental. And I wouldn't even call it lazy. I think it is. It can be efficient for those people that don't have the time and bandwidth to go in and create different captions or to write something different, you know. I think again, it really comes down to team and bandwidth. And I think done is better than perfect, you know. So, I mean, obviously, you're not going to take a Facebook post and put it on Tiktok, you know. So, or Pinstagram. That is funny. I just–
Pualena 37:15
They should do.
Keri 37:20
Pinstagram that is coming up next. But I feel, as far as, like, Facebook and Instagram, they are so similar, yeah, that we often just post the same thing. Could we do it better? Absolutely. But like, time, you know.
Pualena 37:37
People are so passive with their consumption. It's like, you spend all this time optimizing. It's almost as if the ability to engage and respond on multiple platforms is more important than worrying about making the content different, right?
Keri 37:53
Yeah. And by the way, my audiences are different, like there are different people on my Facebook than there is on Instagram. And by the way, if you see the same thing, I don't really think you care. You're not gonna be like, Oh my God. Like, she posted the same thing.
Pualena 38:03
No, that's the other thing.
Keri 38:05
Oh my god, I just need that cross-post. Now, you know, again, YouTube, I really do think it that's a different thing, right? We're not posting the same things. We're posting videos and content, and you are on your social as well, but you're doing it in a different way. So, yeah, I think again, I'm gonna go back to done. Is better than perfect?
Pualena 38:22
Yeah, I love it, incredible. I mean, I don't want you to give away all of your secrets. However, if you want to go into this rabbit hole, I am right there with you. How could somebody just starting out on video? They are like, I'm gonna work with Keri someday, but I'm just gonna get started on my own for now. What first piece of advice, work with Keri, don't DIY. Second, let you know if there's equipment that you think people should get besides their phone. And that could be a trick question because the answer could be no, right? Like, use what you got. But if there is any equipment set up, like platforms that you use online, what could somebody start to gather if this is something that they're interested in doing?
Keri 39:13
Yeah, happy to share that, by the way. And it really does blow my mind. The quality of video on your iPhone. I'm not an Android user, so I'm not throwing shade. I just don't know, but I will tell you, it blows my mind what you can do with just this phone. So if that's all you have, that's where you start. Now, really, for anyone to sound like a pro, you actually need good sound, right? So investing in external microphones. Don't use the microphone in your phone. Go invest I'm trying to find mine. It's not here right now in a, you know, either a Bluetooth or a lav mic, because, you know, audio is important, and so is lighting. So invest in a ring light or LED lights. That's all I have. My home office is really bright because I have two really big windows. And then I have a ring light in front of me. Um, sometimes I have a desk ring light because, as the light, you know, trying to shift during the day, I need more. So you want good lighting, and you want good sound. To me, that is key because if either one of those suck, so does your video like your authority goes down the toilet, like when you're in a dark room, or your sound is bad, like, just don't do that. And as far as you know, camera equipment goes. I have a webcam on my laptop. I do have a canon that I will use. And okay, so my business, I teach people how to be on camera. I can't have poor-quality videos going out. So for my production days, I do hire a team most of the time. However, I have a camera. I can shoot my own. You can absolutely use your phone. I use Riverside for my podcast, my video podcasts, and then I use my phone for everything else, and then I bring in a crew for my monthly production stuff. So you know, you gotta have to go, like, what's my budget? How do I wanna be perceived? Like, honestly, Pua, like you either take control over it, or people are going to take control over it, right? Like, either people will position you, or you position yourself. So if you want to be seen as an authority, like that, positioning video for your website should be the bomb.com like it should make you look like you are the only choice when it comes to getting the solution that you provide. And that's why people fly in to see us. Like, we use high production. We're in a studio that shoots features and commercials. The crew is incredible. The hair and makeup. I bring in my photographer, like, I have to tell you, I've run this training for two days, for two decades almost, and it is truly, like, incredible. But that's one video, you know, that's the video that's going to be on your website. It's your positioning video, you can put it on YouTube, but then, as I said, there's different types of videos, your personality videos, your behind the scenes videos, you just need your phone, but still have good sound and good lighting with your phone. So that's what I would recommend, is invest in the things that allow people to really perceive you as the expert that you are, even if you're starting out, that doesn't mean you're not an expert, you know what you're talking about. You don't need to be at the top of the mountain. You need to be two steps ahead of someone else and everyone who's listening that can teach or share something, you're at least two steps ahead. So, Shure microphone. Shure is one of the best brands out there. And, you know, Canon and Sony have great cameras. And again, with Amazon, there's lighting that used to be so expensive, like the big, soft boxes we used to have growing up, you know? It's a little LED panel these days. Like, it's really incredible that you can break down your studio and set it up as needed. It doesn't have to be fancy.
Pualena 42:35
Yeah. I love that. I loved that you've also segmented things, right? It's like, start with what you have, yes, and audio matters, lighting matters, right? It's like, I really think this is a refreshing take because a lot of people who are bootstrapping are like, Well, I was told that, like, I can just do this and, like, film myself and put it out there. And yes, you can.
Keri 43:01
Yes, you can, and yeah. Now do it right? You know you have what? What did they say, like one time to make a first impression. And when it comes to consuming video content, this really blows my mind. Like you have three seconds, sometimes three to eight seconds, to keep and capture someone's attention. So imagine someone sees you for the first time. Your audio is scratchy, your lighting isn't good. Like, are they going to keep watching that video? No, no, they're not. Especially when people are investing more, they do understand the importance of good lighting and sound like, even if you're starting out, you're still competing with people that aren't, let's be honest. So let's get in the ring with the right gloves on. Like, let's go, yeah.
Pualena 43:49
Yeah, I love that. You are a wealth of knowledge.
Keri 43:53
I've done in a minute,
Pualena 43:56
Like, I am officially putting on my vision board to work with you in the near future.
Keri 43:56
Awe, I love that so much.
Pualena 43:57
I need a positioning video, and I do am really just inspired truly by the way that you approach video, because you come at it from human first, always from energy first, from authenticity first, and then all of all of the strategy, all of the setup, all the equipment, all of the investments come after. To me that you are, you are going to save the world. This world is going down the tube.
Keri 44:34
It is a hot mess out there, you know. And what kills me so much is that really, when it comes to the online space, we're all being sold the next sparkly thing. And if you really take a moment and sit back, everything that says this is the next million dollar thing for your business, whether it's launching a membership, a course, a webinar, you know, launching your Tik Tok, whatever it is. It requires you to know who you are, to know who you serve, to know how you do it differently, right? And then to be able to show up and articulate that in a way that captivates not the mind but the heart of the person watching. And that is not easy. And it's like, hey, just learn this hook, or do all these AI-generated videos. And I'm sitting here 13 years into teaching this stuff, going, Oh my God. Like, yeah, AI is fantastic. It just helped me come up with a whole bunch of new keynote presentations. Like, it is great. And if you don't know how to show up and deliver whatever AI is telling you, like, we are smart. We are savvy. We know, I don't care how great technology gets. We know when something isn’t 100% authentic. We know we can feel it. We can smell it. Our spidey senses are like, I don't think that picture with Trump and Biden is real. But anyway, you know what I'm saying. Like, it's just, you know, So be smart. You know, you only have so much time. You only have so many resources. Like stop trying to get the band-aid and learn. I will tell you, I think what we teach Pua, it really is a lifetime ROI, because you can't unlearn it. And whether your business goes down the toilet tomorrow, you have a new skill set that you can take into the next one you can take into the next thing you know, no matter what's happening in the world, like you really can recession-proof your business and who you are, when you really understand who you're meant to be, and at the end, that is Inspired Living, right? Why isn't on-camera training with Keri? Well, first of all, it's not just me, but it's so much more. It's really about helping you make the difference you feel called to make, make the money you deserve, and then give it back. Don't hold on to it, right? Like, give it back and do good with it. So I appreciate you. I love your energy. We need to get you out to LA. I'm gonna come to Hawaii. I'll come to Hawaii and get you how about that deal?
Pualena 46:53
Deal. Okay, I will be waiting. You are amazing. I'm so grateful to know you. I cannot wait to send clients to you how–
Keri 46:56
And vice versa.
Pualena 46:57
Yeah, thank you. This collaboration I think is going to be a higher Yeah, yeah. It's a must. How can people connect with you? What do you have coming up that they can jump into?
Keri 47:15
Yeah, well, you know, you won't find me on TikTok. I really love to give. I really, if you can't even tell like, I just love to share what we do and help you, like, Stop waiting for someone to tell you you're good enough and to jump in that video pool. So there's a couple of ways that we do that we offer a lot of free stuff. One is a free challenge that I do. It's called convert on camera. We've run this training for years, and I have people tell me over and over again, Keri, that free training was better than anything I've paid for, like you just changed my life. So I'll make sure you have the link that they can put in the show notes here to register for that. If you miss one, we'll have another one coming up. But I will say the greatest ROI is that five days of free content where I'm deep diving into the some of the things that I shared with you today. Another one is we have an on demand webinar called monetize your brilliance. And again, it's more of a condensed version of the challenge. But if you're like, I can't wait for the challenge, or maybe you missed it, that's a great place to start. That's on my website at inspiredliving.tv, and if you want to say, Hey, I loved your podcast, or I want to, you know, connect, you can find me on, you know, Instagram, Facebook, Inspired Living TV is where you can find me, and I would love it I am there, and I would love to connect with anyone that maybe was inspired from this today. I would love to hear about it.
Pualena 48:30
Brilliant. Thank you so much. We will add all of that in the show notes, and I cannot wait to stay connected with you. Thank you again for sharing your time today,
Keri 48:38
My honor and pleasure. Thank you so much for having me.