Are you thinking about working with a web designer? This episode will help you show up prepared for the smoothest experience possible. Pualena outlines seven essential steps to help you prepare for working with a website designer, ensuring a smooth and efficient project experience for everyone involved. From defining SMART (Specific, Measurable, Attainable, Relevant, Timely) goals to maintaining clear communication, she highlights actionable strategies to avoid the most common delays.
Some of these key steps include identifying your target audience and traffic sources, gathering website inspiration from other sites you like, organizing essential content (logos and photos), setting a realistic budget, and clearly articulating your brand identity. Pualena emphasizes that thorough preparation streamlines the design process and ensures your website aligns perfectly with your business goals.
Pualena also shares practical examples and tips, such as selecting high-quality visuals and identifying website features that deliver the most value. By following these steps, businesses can avoid costly setbacks, foster better collaboration with their designer, and achieve a polished, impactful online presence. Whether you're planning your first website or looking to revamp an existing one, this episode equips you with the tools to get started right.
Resources discussed in this episode:
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Contact Pua Pakele | RBL Media:
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Transcript
Pualena 00:00
What does your business look like right now? What challenges are you having? Where are people getting stuck? Where do you think you have sort of gaps in your systems, your processes, and how might your website be able to solve for some of those challenges?
Pualena 00:18
Hello and welcome back to the RBL Media Podcast. I'm your host, Pua, and today we are talking about getting prepared for working with a website designer. This episode actually could be really useful for both website designers and website clients, and I think it could save both of those audiences a fair amount of time, and this content comes from my own experience of working with dozens of clients, from small businesses, solopreneurs to larger corporations. And there are a lot of common threads when we work with clients to develop websites, even branding, there's a lot of sort of clarity and work that both the designer and the client can do to show up super prepare, prepared, and make sure that the project moves, make sure that the momentum is captured and that things continue to progress. Because it is very, very common to start working with a designer, everything is great at the start, and then there are speed bumps and little roadblocks along the way that end up extending the project timeline. Many of these we don't foresee. Sometimes we need to take a little bit more time, perhaps the client is doing a photo shoot to provide us with images to use on the website, and that shoot gets rescheduled, or on our end, the development might take a little bit longer because there's a feature that we have to code, you know. So there are things that we can't always anticipate from a timeline perspective. However, much of the time the delays are simply because there was a little bit of a lack of preparedness up front in order to get everything ready for a really smooth build.
Pualena 02:10
So today, we're going through seven steps to get ready to work with a website designer. And if you're a designer or an agency owner who's listening to this, this could be a great framework for you to put together something like an intake form or a script to go over on your kickoff call, something that provides a framework for your client to say, Okay, I am fully prepared and I understand what I need to bring to the project and what you are going to bring to the project.
Pualena 02:42
So let's dive in number one, define your goals. I think this is number one across the board for every project and every initiative that you do in your business, once your goals are clearly defined and I know that this is like we all have heard SMART goals, and it's something that we're like, okay, I get it. That's like, 50 years old. I've heard that my whole life. There's a reason why people use SMART goals, why they are something that is drawn upon again and again and again. And there are a couple of different variations of this, but generally they're the same. Make sure your goal is specific, measurable, attainable, relevant and timely. Okay, so just remember this framework as you move through the goals for your website design. And these don't have to be like, you know, your six month, one year, five year, 10 year goals, but we do want to understand what is your goal for the website? What do you want this website to do for you? What are your business goals over the next few months to one year? If your goal is simply to build your list so that you can send emails to people and promote your products and services that way, we are going to design your website in a way that guides people towards whatever it is that's going to get them to join your list. If your goal is sales conversion, we are going to build a completely different website that drives people to purchase before they leave your site right? So we have all of these strategies and skills and templates and things that we can pull from, from the experience that we've had over building we've we've literally built over 100 websites at this point. Each one was different, each business was different, but the strategies that we have been able to sort of analyze and dissect and figure out what works and what doesn't over time, those are fairly consistent across the board.
Pualena 04:48
So if we can understand your goals for your business and the objective that you want your website to achieve at this phase of your business, then we can provide you with better support. Now, if your goal is like, well, I want to do all of the above. I want to build my list. I want to sell my products. I want to grow my social media channels. I want, you know whatever those goals are for you, let us know, because there may be multiple things we can do. An example of this is overall, I think we all want to sell. We want to sell our products and services, and so that is done through the website again, thinking about like, what does that process look like for your clients? And I am, I am really straying from this step one, define your goals point, but I think it will help it to make sense. So we have an overarching goal of increasing sales, which means our objective is to create a design that is optimizing sales conversion. And beneath that goal, you want to build your list, which will help you to then increase your sales. Right? If you build your list, you send an email, you do a social post on social media, guiding people with those calls to action, back to your website, to the sale, to the thing that you're selling, to the page that's going to convert, right? So we have this cycle that we're starting to create for you now. We can have different deliverables and different pieces of your website that serve different functions. Let's say you want something to drive your YouTube traffic to that strictly builds your list. There are no products or services on there. It's just a list building mechanism. Maybe it's you know, thanks for listening to my podcast, as a loyal listener, I am giving everybody a free checklist for X, Y and Z. We build a specific page for that goal, for that download, you drive people there, and the only goal for that page is to build your list, right so we can check off these sub goals that are under the umbrella of your main goal, which is to grow your business and increase your sales.
Pualena 07:05
So all I'm asking in this step is to be very, very clear on what that goal is. Now what I will say is, especially for people who are still growing and building their business, or a little bit on the newer side, it can be very tempting to say, well, obviously my goal right now is to increase sales like I've just invested all of this in my business, and I just want to make some money. That is awesome. Perfectly fine. A Okay, let us know. And perhaps at that phase in your business, your main focus should be on list building, right? So we have to sort of figure out, like, what, what phase of business are you in, and how can we, in this project together, in this point in time, support you in the goal that you need to get to the next level. Not saying that everybody needs to just focus on lead gen and forget sales. But we don't want to have shiny object syndrome when really there is, there is a always going to be a main goal at this phase in time. So this is a lot of what our kickoff call looks like. We are really diving into your business. What does your business look like right now? What challenges are you having? Where are people getting stuck. Where do you think you have sort of gaps in your systems, your processes, and how might your website be able to solve for some of those challenges? So the kickoff calls are really fun again. Let's be specific. So if your definition of success in the next month is to build your list by 1000 subscribers. Say that I want 1000 subscribers to my list, because even that will look a little bit different from a web design perspective than I just need like 25 new subscribers this month. Right for some businesses, like for our business, we have higher ticket services, and so 25 new leads could actually be more than enough for us to take action on. So it really, really just depends on your business, your service, your products and your goals.
Pualena 09:15
Okay. Step two, identify your target audience and your traffic sources. Okay, again, this will dictate the design of your website based on how clear you are on these things. And I almost want to break those up into two different components, because they are quite different, but we'll talk about them together. So your target audience, if I'm building a website for somebody who created a baby product, that website is going to look actually, I'm going to do a different example. You have a product for elementary school children. Okay, let's say it is a special kind of notebook, a trapper keeper. Does anyone. Know what that is? A Trapper Keeper is a binder that you could actually like open and close with this flap that had, like a Velcro, and so when you like open it, you could keep other things in it. You keep, like, pens and pencils, and it was, like, really secure, and they were, like, kind of heavy and fat. So okay, so you have a trapper keeper, right? And it is specifically for K through sixth graders. I don't know what would make it specifically for that, but just go with me. So you've got this product and you're going to sell it on a website. Who is your target audience? I know you can't respond to me right now, but I'm just going to give you a little bit of time to think about it. I would say you have two target audiences. One is the kids kindergarten through sixth grade who are going to go on the website, and they're going to want this really badly, but who is going to make the purchase? The parents, maybe teachers, people with a credit card over 18, people who would have access to a car to get to the store, right? So you have to be able to convert the buyer, even if the product is for a different target audience. Okay? So we would build this sales page a little bit differently to speak to the parents, the adults, the people who are purchasing the product. But we also need to appeal the marketing to the kids, so thinking about your target audience, and on that note, where are they? Where is the traffic to the website coming from? If it's the kids, maybe it's Tiktok ads, maybe it's YouTube, right? We are sharing this with a link to get to the website. So if the kids are on YouTube and they're seeing this really cool Trapper Keeper that's just for them, and they love it, and then they click to the website, and then they run over and they give their mom their iPad, and they say, I really want to buy this. And the mom has to make the buying decision. So we have to understand how people are getting to this site. If we are talking to I hate to say it, but younger generations aren't really on Facebook, but the older generations are right. So if we are doing an ad that is on Facebook, we are probably targeting parents, not kids, right? So we're going to drive them to a specific page that converts them into a sale. Understand your target audience means understanding very specifically, their age, their gender, their location, their interest, their behaviors. Where are they hanging out? What platforms are they using? What are they doing in their day to day? How can you connect with them? We know that there are two sort of traffic source strategies. There is organic and there's paid ads. Both work well if you have the right strategy in place for your business. And we also want to figure out if you are referral based, if you're doing a lot of organic outreach, organic marketing, you're just you're posting, you're growing your list, you're growing your following. What does that look like? What are your calls to action? Where are the links if you're posting on Instagram and you have it connected to your online store with that little banner at the bottom. It says, Shop Now, where do we want people to land and what do we want them to do? So we have to understand the psychology of your target audience in order to create these flows, these funnels, to your website, to your product, to your shopping cart. So understanding specifically details about your target audience can deeply help your designer to actually create something that will that will work for you. Another part of this is understanding the pain points of your audience in relation to the product or service that you offer. Okay? So this isn't just being able to describe the the problem or the challenge, it's being able to describe it in their words. You know why? Because this is what they're Googling. We've talked about this before. If I Oh, okay, so we have the Trapper Keeper, right? And kids are the problem is, parents are always going through their kids backpacks and their papers. There are important papers that the parents need to sign or report cards or whatever is always smushed at the bottom of the bag because the kids forget about it. They can't find it and it's just crinkled up, and they only find it because the parents are going through the bag, cleaning it out. So what do they need? An organization, system, something that's fun, something that kids want to use, a trapper keeper. So, you know, figuring out like what and that, right there is a description that is targeting a parent, not a kid, right? Okay, I think you get it.
Pualena 14:58
Step three. Gather inspiration. This is so, so helpful. It's something that I think we, or, you know, clients, maybe, think is unnecessary. So often when we do our kickoff calls, or even before, we have a form that you'd fill out in preparation for the kickoff call, which has a lot of this stuff on it, and I ask for website examples. And I know this happens, and it's totally okay. Maybe they're filling out the form right before the call. They realize they didn't fill it out yet, and they're Googling construction websites just to find anything out there that they might be able to to list as something that is inspiring. So I only say that because I have a construction client, I should stay with the same example. Okay, binder websites, school supplies websites, right? So we want to see what else is out there in our industry, yes, but it doesn't have to be. So when we want to what we want to see from the inspiration, question is, what draws your eye. What do you like as a business owner, and we do work with a lot of small businesses who are very connected with their brand. Maybe it's a personal brand, and you know what you like better than I know what you like. And part of this process is to help me learn what inspires you, what your aesthetic looks like. So when we ask for examples of websites that you love, we really want to know why. And it doesn't have to be the whole top to bottom website. You can say, Wow, I really love the way that I can toggle between annual and monthly payment options in the pricing of this website. Perfect. We love that you don't have to love the whole website. Equally as important, what do you not love? Examples like, Oh, I really don't like that this has a horizontal scroll. Can we not do any of that on my website? Perfect. The more guidance that you can provide us in that way, the more that we can craft something that you love, that you enjoy, that your clients will enjoy, because you also understand and appreciate your target audience more than we do. So we want to look at things like layout, colors, fonts, and colors and fonts is kind of a branding thing, but it still helps, functionality, overall energy, the user experience is what we're looking for here. So if you're like, I really like this, but I can't really put my finger on it. That's helpful too. Let us know, and we can. We can assess it. But yeah, if you want to just Google, Google websites, or if you bought, let's say you bought, like, a water bottle last week and you thought the website was really cool. Send us that website, even if it has nothing to do with your product or service. What we're looking for is just ideas of functionality, design, style, whatever it is that you are just inherently drawn to. Okay.
Pualena 18:00
Okay. Step four is a really, really big one. This is actually where we get stuck a lot of the time. And it's, it's really, it's no one's fault. And I think part of why this is such a sticking point is when we work with clients to develop a website, sometimes this is the first time you've ever actually sat down and thought about your business. Maybe, right? A lot of times you create, you have an idea, you create, maybe you create a prototype, and then you get it produced, and then you have, like, all these hats that you're suddenly wearing, and you're trying to get this thing off the ground, and especially like crafting a business plan, is so recommended. And I will say, if you're working with a web designer and you have a business plan or a brand guide, send them those things immediately. So helpful. A lot of this stuff should be in your business plan, but in this day and age where anybody can create a business online overnight, you probably well, you may not have one. Totally okay, that's what this is for. But I say that because sometimes we have not actually thought about what our website content could look like. We haven't thought about our target audience in a way that like we have to actually verbally define and describe them.
Pualena 19:24
So step four is organize your content, and when we work with our clients, sometimes we have a template that we provide to them. Often, on the calls, we'll actually go through and figure out what does that content look like. We've spoken on this podcast before about creating content from a storytelling framework. So there are a lot of ways to organize your content, but the overall guidance here is the content has to be organized and shareable. So here are the essentials that you will need to get started. Logo files, if you have a brand guide. A lot of times, if you've worked with a logo designer, a professional designer, they've provided you with a brand guide, which gives you yeses and nos and dos and don'ts on how to utilize the logo. It'll give you the font names. It will give you the color codes. It will give you, they'll usually also provide you with high-resolution files, which are crucial. Also, sometimes we don't have this. My friend drew this for me. I made this on Canva. My designer only sent me this file. I took over this business, and the previous owner never gave me that, right? There are so many reasons why we may not have this. We can recreate your logo, right? Most graphic designers have the ability to do that in a high-resolution vector image, but it's going to take time, right? And some agencies may charge for that service. So if you have those high res files, any files that you have are really, really helpful. Professional photos. So important. I love you. But if you're gonna send me, if I ask for a headshot and you send me a selfie that you took with your phone, it's not gonna cut it, especially one who has, like, your arm in it, it's like, obviously a selfie. I get it. If you are just, you know you need to be resourceful. Please, be resourceful. You can take phenomenal pictures on your phone.
Pualena 21:24
Let me give you two tips on how to do this. One, always use the back camera, not the front camera. Have somebody else take the picture for you, or at the very least, prop it up. Use a tripod. Use something and use a timer. Okay, please, please do not submit selfies unless that's your brand. Okay, if you're a selfie coach, go for it. And lighting. If you can get outside in the daytime and get like morning, natural light, that's really good. We don't want super bright, direct sunlight. We also don't want you to be shadowed. So, if you are taking a photo and the sun is behind you, that will often not be such a great photo. You want the sun or the light source to be in front of you take a photo in front of a window, or if you have some kind of light source that you can shine in your direction, that will instantly increase the quality of your photo, even if you're taking it on a phone. It's December 2024 you probably have a high-quality camera on your phone. So, I'm not saying phone pictures won't work. I'm just saying you have to take them properly. Okay, professional or high quality, high res photos. Product and service descriptions. Please do not start working with your website designer and until you have these listed and, like, curated, and it's your product, it's your services. A lot of times, people are like, oh, it's hard for me to create these descriptions. I just have never thought about my product or service like this before. Great. This is the perfect opportunity for you to do that if you want. There's so many, like, AI things out there that can help you write descriptions if you need. I personally think it's some it's worth doing if you are going to ask for money for these things for people, the least you can do is be able to try to describe them with your own words. So that is my recommendation.
Pualena 23:21
So those are the essentials that we need, logo files, professional photos, products and service descriptions. Now for our organization, we don't provide copywriting, so you will need to start drafting your actual website copy, and we will guide you through this. For every single page, we're not just going to be like, Okay, well, send us your copy. I've I've done that in the past, and what I didn't realize right away is that people often don't understand what's needed for the website, which makes sense, right? And a lot of times, even if you have an existing website, your copy will likely change, and using that as a starting point as a guide can be really helpful, but a lot of times, people just need some guidance, and so providing something like a template for each kind of page, right, home page, about page, services, contact page, maybe you have a podcast page, maybe you have a media page, maybe you have a blog. And copy can be something that makes people kind of nervous. Oh my gosh, I'm not a copywriter. I don't know how to do this. I don't know how to write. And that can also, what often will hold up a website project is getting the client, the content from the client, and what holds them up is not the inability to create the content. What holds them up is the imposter syndrome and the perfectionism that they go through in order to even create the content to send to you, right? Oh my gosh, I'm not a copywriter. I have to write my website copy. Okay? I'll do it. I'm. Do it. I'll do it tomorrow. I'll do it tomorrow morning, when I'm feeling fresh and we just put it off, put it off, put it off, put it off. Give us something. Give us an outline. I can't craft copy very well, but I can edit copy pretty well, so even if that's not a service that we provide yet, it's something that I can help with, if I have something to to react to, okay. Now you always have the option of hiring a copywriter, and it is on my list, my vision board for this business, for the near future, to have a copywriter. And if you need a copywriter, I do know some, and I can give you a referral. But this is really, really, really a huge, crucial step in getting your website designed. Like a lot of times, people will say, Oh, could you just put something together, like, use dummy text, and then I can fill it out later. And I get that. Because sometimes we need something visual to say, okay, I get it now. I need to put something here.
Pualena 25:55
The hard part about that is sometimes copy can change the overall experience of a page. So let's say you have a long and a short bio, but in this particular page, we might want something in the middle. Maybe your short bio is so short that it actually doesn't fit in the space that we intended it to so we have to change the image to fit that section more fit it properly. So there are a lot of the more final the copy can be, the easier it will be to design around it. I hope that makes sense. I hesitate to say this, because there are ways to do it, where the design comes first, then the content. But personally, I feel that content drives design, not the other way around. Think about I'm going to use a few terms, and I'll try to define them, a low fidelity wireframe. Okay, a low fidelity wireframe is a design concept that has almost nothing in it. There's like lines where the copy will be, there are boxes with X's where the images will be. And it's really just showing the layout of a website. And when you look at it, it is so difficult to picture what this final website will look like, because there's nothing. There's no, there's no feeling. It's very sterile. It's very it's literally black and white. Even when we start to put some content in, we kind of stylize things. We create, even with dummy text, we have some placeholder images. Nothing will feel in alignment with your brand until we have the actual photos and the actual content in place. So that's why content really does drive the design, and it's so difficult to react to something that doesn't have the final content in it. Even if that's going to be edited, we still want to have an idea of what's going to go where.
Pualena 28:03
Okay, step five, set your budget and prioritize. We often, website design is not cheap. I will just say that loud and clear. There are, there's often a, I think at this point, people understand that, and they expect, you know, you get what you pay for. And if you're going on a freelancer website, and you're looking for a $250 website, because you just need to get something up, great. Do that. Know that you might have to revise it in the near future? Or if you're going to DIY, because that's just where you're at right now that is that's great. We are working on resources for those who need to DIY, because I don't think you should be left to YouTube everything yourself and figure it out you can, but understanding what your budget will allow you to invest in is a really, really, really crucial starting point. So I would say a website that is custom designed by a designer who knows what they're doing would likely start around between like $2500 to $5000. That's your starting point, knowing that, and it goes up from there, exponentially. There are websites that are $100,000 there are website designers that take, you know, clients, they don't even take clients less than $20 grand. So just understand, do your due diligence, do your research, figure out what your budget is, and start to, you know, talk to people. Ask around. Hey, your website's really nice. Who did you use? Many times on websites, if you scroll all the way to the bottom, the designer is usually listed and sometimes linked there in the footer. Also, understand what additional costs you will be responsible for that do not come with your website design. Typically, that is things like your hosting, your any, any premium feature or plugin, your maintenance, your domain, your. So SSL certificate, all of these things. When you have a brand new website, people often think like, Okay, I just need to buy the domain name, right? Pua.com, I got it. Let's go. You can't do anything with that without hosting somewhere for it to be hosted. The SSL certificate is basically what allows your website to be secured. So you know how sometimes a website will just be http colon, slash, slash, and then in that little in the URL bar, it'll say this website is not secure, or you'll have some kind of error or warning that this is not a secure site. That typically means that there's no SSL certificate that is activated for that site, which will give you HTTPS and then allow your website to show up as secure. So that will that'll cost you, but people don't realize that what domains are usually between maybe like $10 to $20 a year, hosting is around $100 a year, which may or may not include your SSL certificate. So that might be an additional cost, and depending on your platform, you might be able to get all of this in your website package, or you might have to get it somewhere else. We'll use GoDaddy, Bluehost, SiteGround, CloudFlare—that's a great one. So there are a lot of things to consider, and your web designer should be able to give you some guidance around this if you have questions. But that is definitely something to think about and probably prepare ahead of time. But if you're in the process of interviewing designers deciding who you're going to work with, you might just want to ask them what they recommend, because some designers prefer to work with specific platforms and that can vary.
Pualena 31:41
The other thing is, we can sometimes, as business owners, get a little bit of like, oh, this business has that, and so I need that too. Again, go back to your goals and figure out what is absolutely essential for the phase that you're in right now, and what can wait for phase two? Because if, especially if you're sort of working within a budget, web designers may have, like, a page limit for different pricing points, or there's a lot of a lot of variables. And so figuring out, like, Okay, what could I launch with right now? What? And it is. It's right now and then. I think you do need to look ahead a little bit in terms of, like, what would help me to scale? How could I scale without taking on more work? How could I automate so that when I scale, this doesn't blow up in my face, right? So being able to integrate something like an email manager, integrating your and automating your lead capture and that welcome sequence, right? So really figuring that out and having that conversation with your web designer. On our kickoff calls, we will create an entire site map and a user flow so that you are really, really clear on exactly what you need a lot of times. Okay, so this happens a lot where I say, okay, maybe you just need a one-page site. And they're like, You know what? Where I am right now, I definitely could just use a one-page site. Thank you so much. That's great. Keep my costs down. And then as we go, they're like, Oh, I actually need this page. And this page. Could you do that? And don't do that to your web designer, and if you do, don't expect them to do it for free. A lot like I have very often, just done it like you said you wanted a one-page site. That's what the proposal had. Now you want two more pages. And I just I money is a weird thing for me, and I'm consistently working on this, but there are so many times where I was just like, sure, we'll do another page, and then you kind of resent the engagement. And so you know what? Expect that if you ask for more work, you will be charged. Just know that that is the most fair way to operate. And if you're the designer, assume or set up front. Don't assume set up front an expectation that whatever you've decided on in your initial consultation or on your kickoff call to be included in your contract. Anything beyond that will require either an amended contract with an amended billing setup or a brand new contract. Just, just say it up front. People will understand, okay.
Pualena 34:28
Okay, step six, get familiar with your brand identity. This is easy, I think for a lot of people, because you have, you've had your brand developed, or you've, you know, sat with it, you understand your brand. It's a personal brand. You know yourself, right? But I think it's really important to understand your brand persona. I'm excited to do an episode on this, because it's something that I think is a really, really fun and I've really been exploring the brand persona. A world, and it's very helpful to figure out, it's sort of, it's similar to your target audience, but it's more just like personifying your brand. Are you? Who are you? Right? Are you a little bit rebellious? Are you? You know, I think it's called a sage where you're that kind of safe space. You are known for your knowledge and your sought out. There's like, luxury brands, there's fun brands, there's you know, there's like, just understand what that is for you and your brand. Designers love working with a clear and cohesive brand identity. It drastically speeds up the process. So if you can really clearly articulate what is your brand? What is your brand? Voice, your brand culture, key messages, fonts, colors, all of that is going to expedite your web design process, tenfold.
Pualena 35:53
Okay, last but not least, communicate. Communicate clearly. Be responsive, respond to questions, be prepared to review drafts, provide timely and constructive feedback, respect deadlines for you and your designer. And again, deadlines get pushed. We always strive to be to deliver before the deadline, and more often than not, we are pushing up to the deadline. It's just the lay of the land, but we communicated. Hey, I know we said this was going to be delivered to you on this day. We apologize. It's going to actually come to you tomorrow, or we need two more days. Please also communicate with your designer, and I would say on both sides, you don't want to make a habit of this, like, meet the deadline, but if you can't communicate that, and I understand not wanting to, because it's like, oh my god, I'm not going to get I said I would get this today, but you know what, I'm going to get it to them first thing tomorrow, and it's going to be okay. They're not going to notice. Or, you know, they're, they're, they're going to wonder where it is, but then they're going to see it tomorrow. Like, just communicate. I get it. I get that. It's awkward sometimes, but is communication is always appreciated and it's always welcomed. Okay, if possible. I know that you can't always dictate the way that your designer operates, but having a centralized communication platform is always awesome. Ask your designer what they use. We have a client portal system that has a chat a chat room for each client in it. We've used slack in the past. Some designers will use things like WhatsApp. I don't know of anybody that will just use direct text messaging. I think that's a little intrusive. I see text messages as very like personal unless you have a business phone. So I don't know, I don't love that, but if that's your thing, go for it. Understand that communication, clear and consistent, communication is going to be part of this. Very rarely can you just like, submit a form and send it off, and your designer is going to do your website, and then they're going to send it back and expect that it's they nailed it on the first try. And it's just that's just not part of this. And it's, as a business owner, I think you want to be part of this process. I think it's, it's can be fun to see the vision of your website that you've had in your head suddenly materialize. So cool. And it's also it's going to keep things moving, something that agencies, I know will do sometimes is, if you don't respond, or if a web if a project goes beyond the proposed deadline without communication, there will be fees tacked on. So that's something to understand, also, depending on who you're working with. But yeah, communication, super key.
Pualena 38:48
Okay, that's it. That's all seven. We talked about, defining your goals. Step two, identifying your target audience. Step three, gathering inspiration. Step four, organize your content. Step five, set your budget and prioritize. Step six, get familiar with your brand identity and step seven, communicate clearly and be responsive. Thank you so much for being part of our RBL Media audience. I hope this was helpful, and if you have any questions, if there's anything that we can do to support you on your journey to kicking butt in your business, please don't hesitate to reach out if you're enjoying the podcast, I would always appreciate a review. Leave us some stars, leave us some notes, and as always, keep crushing.