What is popular has very little to do with truth, and wehat is true is most certainly unpopular. This is partially linked to something called social proof conditioning, which is enacted every day habitually as people go about living their lives. I explain the importance of understanding how this works and when even in social situations, when you clearly see something is incorrect, evil, false, that it is ever more vital that you speak tha truth, and not conform to the conditioning of social proof.

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