GuestLorena Serrano
Founder & Creative Director, Nina Mûr Eyewear

Topics Discussed* Lorena's journey into the optical industry * Building Nina Mûr from the ground up * Personalisation and client involvement * Sustainability and local production * Why storytelling matters more than ever * The changing definition of luxury * Differentiating an independent practice * Creating a business that reflects your personality * Why clients need courage to express themselves through eyewear * Building trust between client and optician * Team training and creating belief * Creativity, inspiration and design * Entrepreneurship as self-development * Defining success beyond money