Kate and Brian talk about the proposed Nielsen sale and why everyone should expect to pay more for better research. Kate quizzes Brian on the latest Y Combinator class as a preview of advertisers to come, and Brian interviews Ari Paparo on the morality of ad tech tracking and digital advertising.

Related links: 

• Washington Post: Facebook paid GOP firm to malign TikTok
• Y Combinator Companies
• Ari Paparo on Twitter
• Nielsen Enters into Agreement to be Acquired by Evergreen- and Brookfield-Led Consortium for $16 Billion

Music credit: Joseph McDade