David Hoffeld is the CEO and Chief Sales Trainer of Hoffeld Group, a top research-backed sales training and consulting firm. He is the author of the best-selling book The Science of Selling and his most recent book, Sell More with Science. David has pioneered a revolutionary sales approach based on research in neuroscience, social psychology, and behavioral economics, proven to radically increase sales. As a sought-after sales thought leader and speaker, David helps companies align their sales behaviors with how the brain naturally forms buying decisions.
Join us as we discuss topics from his books, with insights on the science behind buying decisions, how to effectively frame any question for a client, and the importance of fostering a growth mindset in sales.
Highlights
- David’s journey in professional sales
- Defining the key terms from David’s book
- The science behind how the buying decision occurs
- The six “why’s” of science-based selling
- Framing questions about your product or service
- Focusing on the buyer
- Fostering a growth mindset in sales
- What David is currently learning
Episode Resources * Connect with Mark Cox * https://www.inthefunnel.com/ * https://ca.linkedin.com/in/markandrewcox * https://www.facebook.com/inthefunnel * markcox@inthefunnel.com * Connect with David Hoffeld * The Science of Learning * Sell More with Science * https://www.hoffeldgroup.com/ * https://www.linkedin.com/in/davidhoffeld/
Call to Action
In the Funnel Sales Workshop
Free Sales Tools
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