• Jarryd is a great builder but not a salesman. The problem is salesmen win the jobs and how his story fixed this.
• He tried construction videos in the past – and it didn’t work.
• His message was like every other builder (good quality, good communication etc)
• How he Built Confidence in his business
• How he became clear and defined his message that differentiates him on a deeper level.
• How he doesn’t have to quote every job, it’s about choosing.