While there are more opportunities than ever to grow in ecommerce, there’s also a lot of ways to miss the mark when trying to reach new customers.

Dillon Carter, Co-Founder and VP of Operations at Vendrive, is passionate about connecting retailers and customers. He recently appeared on Alibaba.com Sourcing Insights and shared his expertise on:

• The opportunities in serving B2B customers

• How crises drive innovations in brands

• Adaptability and agility is key for brands facing challenges and competition

• Adding new employees too soon and chasing efficiency before finding effectiveness.

We also had a chance to discuss:

• The challenge of many small retailers not having websites (and why they soon will)

• The importance of matching your offerings with what your targeted retailer is offering already (and why this will drive sales)

• The importance of saving for a rainy day… like supply chain interruptions (and why sometimes those interruptions help drive needed changes in a brand)

The episode is packed with thoughtful insights, and any aspiring wholesaler will want to go back and re-listen to some parts several times.