Strong product differentiation could be the difference between a hot seller bringing in millions or a dud that just sits on the shelf. David Bryant, the owner of OFR Brands, has over a decade of experience in sourcing successful products. In this debut episode of Alibaba.com Sourcing Insights, he will share tips on battle scars to avoid and tips for success, including:

• How product differentiation—making a product special, unique, and valuable—is the difference between success and failure today
• How sourcing digitally and globally from suppliers that provide customization and modification services through platforms like Alibaba.com is the key to business success

We also discuss:

• A technique for better communication during the current supply chain disruption and the value of “verified suppliers” on Alibaba.com
• What timelines to aim for when sourcing
• The value of supply history when dealing with a new supplier

You’ll also hear David’s old-school method for making changes to his products and why it remains effective ten years later...