Noga Edelstein is a corporate lawyer turned entrepreneur and investor, who has experienced every stage of the startup lifecycle from inception and launch, to funding and exit. She co-founded on-demand home services startup UrbanYou, which scaled rapidly Australia-wide to secure leadership of one of the largest technology-disrupted markets, consolidated the industry with three M&As, and successfully exited via trade sale.
Now an early stage investor, Noga is a Venture Partner at Black Nova VC and Entrepreneur-in-Residence at Tractor Ventures. Her insight into the startup journey and ability to work hands-on with early-stage founders has seen her mentor 100s of startups at Australia’s leading accelerators including Startmate and Founders Institute. She has served on the Board of SBE Australia which supports women-led business and boasts a proven track record of 85% of alumni going on to raise capital.
Before founding UrbanYou, Noga worked at top-tier law firms in Sydney and London, and was General Counsel at Yahoo! during its reign as internet pioneer. She has Board experience across a diverse range of corporate, startup and not-for-profit organisations.
Noga is an MC and keynote speaker, which might be a result of her teenage experience as a professional actor.
Links and Resources
Podcasts
Startup School by Seth Godin
Masters of Scale
The 20 Minute VC
Books
The Hard Thing about Hard Things
Play Bigger
More on Scale Investors
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