How To Increase Customer Lifetime Value in eCommerce
- Acquisition costs are going up. The competition is getting higher in the eCommerce landscape.
- Many companies find that their business model is not that lucrative anymore. So, they wake up to the new reality: it's vital to extract more value from the existing customers.
- The cruel reality is that they don’t have the resources & know-how to care for all their customers: not all of them are created equal.
- After more than a decade spent in helping companies to optimize and improve the CLV, Valentin invented a tested and proven methodology to achieve it: CVO - customer value optimization.
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