If the brand you are building is no longer relevant or is stuck, rebranding can be a powerful tool to reexamine the path that your business should be taking and revisiting who your brand really is.

Kim Poxon, rebranding specialist and founder of KRNL, joined Leonard to probe deeper the importance of rebranding, how it must be done, and why it is a powerful strategy for businesses who cannot move the needle forward with their brand-building journey.

KRNL is a strategic branding and design agency based in San Francisco helping plant-based and sustainable brands to go from local to regional scope through rebranding. Learn more about them at https://www.krnl.agency or follow Kim on LinkedIn at https://www.linkedin.com/in/kimpoxon/.

Brand Start is produced by The Vineyard, the brand development company for the healthy food and beverage industry. For more information, visit www.thevineyardbc.com.

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