Personal Branding is your market persona. It is the effort that you do to build a reputation on how you want others to perceive you. But why does it matter for you to have a personal brand? Shouldn’t you just focus in building a brand for your business?

One key principle is that people buy from people. Whether you are an entrepreneur who is the face of your business or a key representative of your company, leveraging your personal brand can lead you to more opportunities and can make your corporate brand even more effective. The question is – how do you link personal branding with the branding of your business?

Rosie Chong, a personal branding expert, joins Leonard to discuss this in detail starting with what personal branding is, its importance for anyone who want to create better opportunities, some tactical tips, and insights in effectively strategizing for your personal brand.

Rosie is an active LinkedIn influencer who works in a creative agency while helping some clients build their personal brands. Learn more about her at www.linkedin.com/in/rosielchong/.

Brand Start is produced by The Vineyard, the brand development company for the healthy food and beverage industry. For more information, visit www.thevineyardbc.com.

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