Climate Candy is not your typical candy product. It’s a healthy treat made from fruits and vegetables. Its founder and CEO, Amy Keller, wanted to rescue unharvested ugly produce and upcycle them into a candy product that is not only delicious but also helps address issues of climate change.

Listen to this episode to learn about the importance of doing feasibility study in the healthy food and beverage industry, iterating your hypothesis, knowing your audience, honing your brand positioning and message, and raising capital for growth as a CPG product. Learn more about them at www.climatecandy.com.