Finding your niche is important in starting a brand. Understanding how to grow and scale is another milestone that any founders and entrepreneurs need to know.

Miguel Bernas and Gabriel Benito, co-founders of Nexplay Esports, a South-East Asian premier Esports ecosystem company shares their journey in finding a competitive edge in the niched industry of online gaming and esports and how they scaled their company.

In this special episode, they shared how they thought of their business idea, their struggles to get funding, understanding their niched audience, and how they finally found success. Both Miguel and Gabriel also get up-close in sharing their respective personal transition from corporate to entrepreneurship.

Listen to this episode to learn:

• How to Discover your Niche for your brand

• How to Raise Capital and Find investors

• How to Build an Active Community

• Scaling a company into a regional and international scale

• Why Rejections Lead to Success

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For more information on Nexplay Esports, follow them on Facebook www.facebook.com/NexplayEsports or visit their website https://www.nexplay.gg

Killing Marketing, was written by Joe Pulizzi and Robert Rose, and The Lean Startup was written by Eric Ries, the books mentioned by Miguel and Gabriel in the episode.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at workwithus@thevineyardbc.com.

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.