Consumers want warmth, empathy and humanization from brands today. They're bombarded with various messages and customer experiences that create triggers and parameters in their responses. So how does that translate to content and marketing? In this episode, we'll define the recognition of triggers, examine research on consumer rules of humanization and learn how visuals can evoke an emotional connection with a brand.

Bryan Kramer on consumer triggers Research on Building Brand Humanity Ideas for creating connections through design and visuals