Consumers don't have time to wait for content to get to the point, and they definitely won't stay if you immediately give off the wrong impression. Speaking of impressions, how do you react when you see a brand offer something for free? Positive or negative? Behavioral economics suggests it can generate either of those responses - you just have to know how to present free stuff in a way that gets a positive response. Finally, Content Marketing World 2023 is in Washington, D.C. this year, and some excellent communication and messaging-focused sessions are on the agenda.

Rachel B. Lee on your one second to make an impression Wes Kao on getting to the point (or the moment where you're eaten by the bear) InsideBE on the dangers of giving away free products Notable sessions from Content Marketing World 2023