There are many ways to learn good lessons about marketing, communication and consumers - including from pop culture. There may even be a way to use a pop culture reference to explain how SEO companies can melt your ice cream (or melt your success with They Ask, You Answer). How excited do you get about FREE webinars, and why do so many companies promote them if it doesn't excite you at all? Finally, a recent study has found another consumer/company disconnect. This time it revolves around CX specialists, marketing pros and consumers. The results may or may not surprise you.

Austin Suggs on the problem with free webinars
Marcus Sheridan shares a story and rant about SEO companies
Get the results of a new State of CX survey